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-   -   Walmart launches in-house smartphone trade-in program (http://forums.macnn.com/113/tech-news/503859/walmart-launches-house-smartphone-trade-program/)

 
NewsPoster Sep 10, 2013 11:13 AM
Walmart launches in-house smartphone trade-in program
Discount retailer Walmart has announced a new smartphone trade-in program. Beginning on September 21st, participants will be able to get $300 towards the purchase of a new phone. That money is only available as credit towards the new device, however, and there is no opportunity to lock in a quote, as some dedicated resale companies allow.<br />
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The timing of the initiative is likely more than coincidental. The new iPhones <a href="http://macnn.com/rd/293536==http://macnn.com/live/" rel='nofollow'>being announced today</a> should launch on or around the 20th, and Walmart presumably wants to take advantage of this to both spur new sales and resell cheap hardware. More importantly, Apple recently announced <a href="http://macnn.com/rd/293537==http://www.electronista.com/articles/13/08/30/apple.store.visitors.must.buy.iphone.on.new.contra ct.to.qualify/" rel='nofollow'>its own retail trade-in plan</a>, which runs the chance of drawing shoppers away from Walmart.
 
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