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NewsPoster Sep 10, 2013 11:13 AM
Walmart launches in-house smartphone trade-in program
Discount retailer Walmart has announced a new smartphone trade-in program. Beginning on September 21st, participants will be able to get $300 towards the purchase of a new phone. That money is only available as credit towards the new device, however, and there is no opportunity to lock in a quote, as some dedicated resale companies allow.<br />
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The timing of the initiative is likely more than coincidental. The new iPhones <a href="" rel='nofollow'>being announced today</a> should launch on or around the 20th, and Walmart presumably wants to take advantage of this to both spur new sales and resell cheap hardware. More importantly, Apple recently announced <a href="" rel='nofollow'>its own retail trade-in plan</a>, which runs the chance of drawing shoppers away from Walmart.
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