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NewsPoster Sep 12, 2013 10:38 PM
Microsoft now offering $200 store gift card for iPad trade-ins
In addition to <a href="" rel='nofollow'>slashing the price</a> by $150 -- making the entry-level model available for as little as $350 -- Microsoft is again attempting to persuade buyers to convert to its troubled Surface RT tablet in a <a href="" rel='nofollow'>new promotion</a>, this time offering iPad users a $200 Microsoft Store gift card to trade-in their Apple tablets. The card can be used for any MS Store product, including the far-more-popular Xbox One, and the promotion ends on October 27 -- shortly after the company plans to release <a href=" n.surface.2/" rel='nofollow'>an upgraded version</a> of the RT.<br />
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The offer gives traders a flat $200 for qualifying "gently used" iPad 2, third- or fourth-generation iPads. If applied to a base-model Surface RT, it would drop the price after trade-in to as little as $150. The company has also been trying to <a href="" rel='nofollow'>dump</a> the tablets to schools in an unrelated promotion.<br />
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The offer comes as Microsoft continues a <a href="" rel='nofollow'>TV ad campaign</a> that pokes fun at the iPad for the lack of a kickstand, and for not having USB ports. The entire Surface line, however, including the Windows 8-running Surface Pro, has failed to catch on with the public. Microsoft recently had to swallow a $900 million write-off on the products, and analysts are expecting more losses on it in the next quarterly report.<br />
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Microsoft is even <a href=" ailures/" rel='nofollow'>being sued</a> by investors over the Surface RT debacle, with accusations that executives made "materially false and misleading statements" about its success and lack thereof. The company has lost some $34 billion in market valuation over the fiasco. It plans to address some of the criticisms of its Surface tablets with an <a href=" n.surface.2/" rel='nofollow'>upcoming new version</a>, expected to be revealed later this month or early next month -- sometime near the rumored announcement date of the next iPad models.<br />
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The next Surface is said to sport a 1080p (1920x1080) display, a redesigned kickstand, longer battery life and a Tegra 4 processor among other changes. Significantly, rumors say the company plans to remove the term "RT" from the next Surface, even though the consumer model will continue to use Windows RT for its operating system.<br />
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apostle Sep 12, 2013 10:55 PM
How the mighty have fallen...
coffeetime Sep 12, 2013 11:40 PM
Why? Even the stolen one wouldn't even bother.
msuper69 Sep 13, 2013 01:36 AM
If they sell the trade-in iPads on eBay, MSFT might finally make a profit on a Surface.
Paul Huang Sep 13, 2013 02:10 AM
I am sure there are people outside of the store stocked with Uncle Ben's and ready to dole out two of them for each iPad.
eldarkus Sep 13, 2013 09:17 AM
This makes zero sense! If you're going to offer a trade in, you need to do it for MORE than the item is worth. From what i can see, Apple is selling the 2nd generation iPad 2 for $319 refurbished.. I didn't see a single one on ebay going for less than $200 (except one with a cracked screen, which was at $183)

this is a failure from the start
climacs Sep 13, 2013 09:24 AM
yeah but if I trade in my iPad, then all I have to show for it is a Surface RT... that's not some sort of upgrade, that's going backwards.
jdonahoe Sep 13, 2013 11:21 AM
The ad says minimum $200 gift card. Maybe you can negotiate for an even swap on an iPad 2.
coffeetime Sep 13, 2013 12:59 PM
Yeah. Uh huh. $200 gift card's fine print: Applicable only to Surface RT/Pro.
davidlfoster Sep 13, 2013 02:14 PM
LOL. Nothing else I can say. Oh, yes. Pathetic.
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