- Tech News
Sep 20, 2013 02:00 PM
Manufacturers to 'significantly' increase gold iPhone 5s production
Apple is instructing manufacturers to "significantly" raise production of the gold iPhone 5s in response to demand, sources close to the company <a href="http://allthingsd.com/20130920/apple-ramping-up-gold-iphone-5s-production-significantly/?refzone=topics_apple">claim</a>. The exact plans are unknown, but <em>Wall Street Journal</em> sources <a href="http://blogs.wsj.com/digits/2013/09/19/apple-suppliers-to-boost-gold-iphone-production/">say</a> that Apple may be increasing units by as much as a third. Publicly the company has only <a href="http://www.electronista.com/articles/13/09/20/iphone.5c.still.readily.available/">admitted</a> that they are "currently sold out or have limited supply of certain iPhone 5s models in some stores."<br /><br />Even prior to today's launch of the 5s, multiple accounts hinted that anything but the space gray model would be difficult to find, with the gold color being the rarest of all. Although the new color is one of the marketing points of the phone, Apple may have decided to be conservative and avoid producing too many units of something it wasn't sure would sell.
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