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NewsPoster Dec 7, 2013 12:06 AM
Gazelle: iPad, iPhone trade-ins up 175 percent over BF-Cyber weekend
Online trade-in site <a href="">Gazelle</a> has reported that iPad trade-ins for cash jumped 175 percent over normal on the weekend of Black Friday, a certain indicator that Apple CEO Tim Cook's prediction that it would be an <a href="">"iPad Christmas"</a> is likely to come true. The Apple tablet, which continues to dominate the category three and a half years after its introduction, has also topped <a href=" ectronics.categories....even.routers/">holiday wish list compilations</a> and has seen some constrained supplies of the two latest models, particularly the Retina iPad mini.<br /><br /><br />
The company also reported that iPhone trade-ins had also jumped even higher, up 177 percent over last year. Apple of course refreshed the iPhone line as well with two new models; the colorful iPhone 5c which replaces the previous iPhone 5; and the advanced iPhone 5s, which offers a 64-bit architecture for the first time in a smartphone, as well as advanced camera technology. The latter model has until recently been very constrained as demand outstripped supply, but the situation has normalized over the last two weeks.<br />
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Customers who use Gazelle's services trade-in working older models for either cash or gift cards, and generally use them to upgrade to the latest models. This is also true for Android users; Gazelle says trade-ins of Samsung phones are also up 177 percent from last year, though there is some evidence that Samsung users are a <a href=" lers/" rel='nofollow'>bit more prone to change brands</a> when trading in, either to Apple or Windows Phone or some other model of Android. By contrast, iPad and iPhone traders are far less likely to do so.<br />
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In an interview with CNBC on Friday, Gazelle CEO Israel Ganot said that the company was seeing a pretty even mix of third- and fourth-generation full-size iPads, as well as last year's first-generation iPad mini. Overall traffic to the site was up nearly 75 percent year-over-year as well, he added. Wall Street and Apple itself had already expected a record-busting year for iOS devices overall, but the more recent November release of new iPads -- backed up by enthusiastic reviews and response to the lighter, thinner and yet more powerful devices that retained their trademark long battery life -- suggests that the iPad category will also continue setting records on its own.
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