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NewsPoster Mar 13, 2014 09:03 AM
Amazon increasing US Prime subscription cost to $99 in April
Amazon is raising the price of its <a href=" =DaYYNqqqEeOdF7b8dtOeEw0_kac.3_0_0_0&nodeId=200966 690" rel='nofollow'>Prime subscription</a> in the United States in April. The existing $79 annual rate, which provides access to free two-day shipping, Prime Instant Video, and the Kindle Owner's Lending Library, will increase on April 17th to $99 per year, and comes after similar recent price changes to Amazon Prime in areas of Europe. <br />
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The price changes will also extend to the <a href=" =DRgxLqqqEeOn__ahFGxSkg0_kac.3_0_0_0&nodeId=201482 600" rel='nofollow'>student rate</a>, <a href="" rel='nofollow'>reports</a> <em>The Verge</em>, increasing by $10 to $49 per year. New customers appear to still have the $79 rate available to them, with the retailer likely to start promoting the rate change as a way to gain more Prime users as time moves closer to April 17th. <br />
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Last month, Prime <a href=" e.hike/" rel='nofollow'>in the UK</a> rose from £49 ($81) to £79 ($131) per year, though the change also allowed Amazon to rebrand LoveFilm as Prime Instant Video and include it under the Prime subscription for the first time, with a similar move occurring in <a href=" ervice/" rel='nofollow'>Germany</a>. Despite murmurs of a <a href="" rel='nofollow'>possible music service</a>, the price increase in the United States does not appear to give any extra benefits to subscribers.
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