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Laminar · Aug 28, 2007, 07:37 PM

This ad convinced me.
YouTube - Zune Punga TV Commercial

wallinbl · Aug 28, 2007, 07:39 PM

Owning a Zune is like ripping your heart out and stuffing it into a corpse? Count me in.

design219 · Aug 28, 2007, 07:39 PM

Wow, I'm sold.

design219 · Aug 28, 2007, 07:42 PM

At what point do creative marketing people just stop and say "Hey, maybe, just maybe this might not be getting our message across."

The Zune is just too cool to be seen. Or explained. I guess.

irunat2am · Aug 28, 2007, 07:44 PM

Ahahahaha

Kerrigan · Aug 28, 2007, 07:45 PM

At first I was worried the Zune wasn't Teh Social enough but now I'm convinced it is.

0157988944 · Aug 28, 2007, 07:47 PM

Haha I only realized (kinda) the point they were attempting to get across when I read the comments.

- - e r i k - - · Aug 28, 2007, 07:52 PM

I thought it was sweet up until the end where they both die. WTF?

0157988944 · Aug 28, 2007, 07:55 PM

It was basically saying that with iPods, when you share music, the music dies in both iPods. Although there is absolutely NO way to tell they were making an analogy to that, given that there is not mention of the zune, ipod or any other music player related thing until the end.

wallinbl · Aug 28, 2007, 08:03 PM

Originally Posted by adamfishercox

Haha I only realized (kinda) the point they were attempting to get across when I read the comments.

Sharing music might be fun, but soon you'll die?

0157988944 · Aug 28, 2007, 08:06 PM

See above you.

wallinbl · Aug 28, 2007, 08:08 PM

Originally Posted by adamfishercox

See above you.

Nah. I think they're saying you should die if you share music. It's a commercial from the RIAA.

Cold Warrior · Aug 28, 2007, 08:13 PM

Originally Posted by wallinbl

Owning a Zune is like ripping your heart out

Kali Ma! Boom-boom-shi-bai!

OreoCookie · Aug 29, 2007, 04:57 AM

Originally Posted by - - e r i k - -

I thought it was sweet up until the end where they both die. WTF?

You can't live with half a heart

But seriously, are you guys sure it's an official Zune commercial?

- - e r i k - - · Aug 29, 2007, 05:50 AM

It's zune-arts, short movies that are web only promotions, not a TV-commercial as such.

Dakarʒ · Aug 29, 2007, 08:22 AM

Originally Posted by Cold Warrior

Kali Ma! Boom-boom-shi-bai!

I'm still pissed they never showed him getting it out of her chest.

analogue SPRINKLES · Aug 29, 2007, 10:19 AM

Cool look but not to sell an MP3 player.

Rumor · Aug 29, 2007, 01:15 PM

I'm confused. If I use a Zune, I'll die? Can't a Zune only squirt a song a few times?

design219 · Aug 29, 2007, 01:27 PM

Originally Posted by Rumor

I'm confused. If I use a Zune, I'll die?

You're not confused. Yes, you will die.

Salty · Aug 30, 2007, 05:04 PM

Sure you die... but you can raise up dead people to dance with... that's freaking cool!

iREZ · Aug 30, 2007, 06:44 PM

NO NO NO NO NO...Ratatat allowed MS to use their song to push this crap MS calls a music player on the world? it can't be true.

peeb · Aug 30, 2007, 07:30 PM

I really don't get why anyone would think this would make someone want to buy an mp3 player. Can someone help?

design219 · Aug 30, 2007, 09:03 PM

I'm guessing they still look at the original 1984 "Big Brother" ad of Apple's and believe that as probably the best computer ad ever, they need to figure out why it was so memorable. So they think "It was different and visually stimulating and had their logo at the end. It didn't show or directly talk about the product, and it was cool."

They just don't get it.

The first Zune ads I saw were themed "Join the Social." The very concept of a personal music player is anti-social. You put your headphones on and tune everybody else out. Their commercials showed large groups of people with Zunes gathered together at outdoor concerts!

They never really got across the "sharing" part very well, because I think they knew it was a lame concept (erases after 3 plays).

Geez, I don't know, but it seems they have nothing going on in their marketing department.

abbaZaba · Aug 30, 2007, 09:33 PM

I like this ad for the zune

mitchell_pgh · Aug 30, 2007, 10:38 PM

Are these real ads? Wow... I've seen obscure ads before, but if you didn't know exactly what a Zune was, I would almost think it was a video game.

- - e r i k - - · Aug 30, 2007, 11:59 PM

Originally Posted by mitchell_pgh

Are these real ads? Wow... I've seen obscure ads before, but if you didn't know exactly what a Zune was, I would almost think it was a video game.

Originally Posted by - - e r i k - -

It's zune-arts, short movies that are web only promotions, not a TV-commercial as such.

Eug · Aug 31, 2007, 12:37 AM

Hey. Cool ad. I like it.

I don't see how it advertises the Zune though. Oh wait... What's this entire thread about?

Don't get the die-after-you-squirt-a-song business though.

abbaZaba · Aug 31, 2007, 01:16 AM

I saw the ad I posted on TV

dawho9 · Aug 31, 2007, 08:27 AM

The part of this is if you read the inspiration behind the commercial. And I quote:

"Buddhism sees death as change, not as an end but as a beginning. I really liked the idea of funeral parties having dancing and laughing instead of being black and sad with crying elderly people; to try to laugh about it instead of being scared of it. So friendship overall and also death, was the idea. Friendship is something to nose, not this life. So, today, die for a friend; he'll love it; he may die for you tomorrow...who knows."

So, M$ recommends that you die today because your friend might die tomorrow. Should I take my own life? Of course, I should buy a Zune before I do that, right?

dw9