[NewsPoster]

Apple has officially invited media to its September 9 event at the Bill Graham Civic Auditorium in San Francisco. The heading for the event is "Hey Siri, give us a hint," referencing Apple's voice recognition and interpretation technology that may extend itself past the iPhone and iPad at the event in either OS X or other hardware.

The event is in fact being held at the larger civic auditorium, instead of the customary centers Apple has chosen in the past. Expected are new iPhones, a revamp of the iPad line, and iOS 9. Rumored are a new Apple TV, the official launch of OS X 10.11 El Capitan, and the iPad Pro.

MacNN will be providing live coverage of the event, with analysis and details of product releases.

[iphonerulez]

I often wonder why Apple bothers with these events. It's not as though anyone appreciates them without Steve Jobs. The news media usually says the products aren't very innovative. Also, these events always drive down Apple's share price as investors are always disappointed with the newly introduced products or services. It seems like a total waste of time and money. It just seems silly to host an event people don't even enjoy. I can't even remember the last time an Apple event pleased anyone.

[Inkling]

Who wants to do clumsy, type-in-words searching when looking for movies and TV shows to watch. My hunch is that Hey Siri, give us a hint" is about a voice-driven scheme to recommend what to watch. And yes, it is taking the world of couch-potato remote switching a new level of sloth.

[Insaneboy]

Has anyone asked Siri for a hint yet?

[Mike Wuerthele]

Yeah. It's got about 9 smart-alecky answers.

[Charles Martin]

iphonerulez: the reason the stock goes down after an Apple event (which happened under Jobs too BTW: check the record!) is that analysts, pundits, and the sleazier Mac/Apple sites just make up crap from WAGs and educated guesses and pronounce what will happen, usually more than you could possibly fit into a three-hour event, never mind two hours.

Then, when some or all of that speculation fails to materialize, the rumor-mongers claim that the product or service "ran into production issues" or or that Apple otherwise failed to deliver on hyped-up hopes, and so people leave with some disappointment for thing X that didn't arrive rather than appreciating the significant advances or improvements that did.

You can see this for yourself: should Apple not bring out new iPads at this event, the market will claim that Apple is abandoning them or that they are doooooomed(™), ignoring the fact that sometimes Apple has a separate iPad event in October, which would also be a good time to launch iOS 9 perhaps. Stock will plummet even though the iPad is not the primary product driver for Apple. Or even if they do bring out new iPads, maybe the alleged 12.9-inch won't be there, or something. Something everyone "knows" is coming will not make the cut for whatever reason, and this will used as an excuse that Apple can't innovate, that its slowing down, that product X is doooooomed(™) or whatever. Never fails.

The fault here lies not with Apple, but with a sensationalistic media and a gullible public that hear half of a story and draw conclusions that may be impossibly high, then are angry/pouty when the next iPhone doesn't also cure cancer. You may laugh, but remember the "waterproof iPhone" hoax? A lot of otherwise-intelligent people swore to me up and down that that was true.