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MS I'm a PC ad's (Page 2)
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brassplayersrock²
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Sep 21, 2008, 04:12 PM
 
I'm sure there's someone named Bill at microsoft.
     
calverson  (op)
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Sep 21, 2008, 04:28 PM
 
I just e-mailed [email protected] and it bounced.

Go figure.
     
imitchellg5
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Sep 21, 2008, 04:58 PM
 
Originally Posted by brassplayersrock² View Post
I'm sure there's someone named Bill at microsoft.
Yeah it bounced.
     
ghporter
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Sep 21, 2008, 05:18 PM
 
The three ads on Electronista aren't bad. But they are also not "proactive." They're reactive and importantly, they're reactive to a specific Apple ad campaign. That says a lot; the Apple campaign was very effective, and MS is not at all happy about it.

Glenn -----OTR/L, MOT, Tx
     
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Sep 21, 2008, 06:13 PM
 
I think the Seinfeld ads make these new ones look bad... like:

Microsoft: Here are our new highly publicized ads with our 10 million dollar man, Jerry Seinfeld

World: They are weird and closer to the sucky side than the brilliant side. WTF?

Microsoft: Umm... Forget Seinfeld, here are some more new ones!

World: Not bad, so you're officially responding to Apple and consider them a real threat right? But how does "I sell Fish and I'm a PC" make me want to be a stodgy nerd company that you showed yourself to be in the Seinfeld ads?


________


that's my biased opinion but I'm looking forward to Apple blowing the doors off MS. Apple has entered the conversation now and now they need to expose MS.
     
imitchellg5
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Sep 21, 2008, 07:03 PM
 
They payed Seinfeld 35 million for his ads, this entire campaign cost over 300 million. Imagine how much they could have improved Vista. Or they could have hired an advertising firm like Apple does.
     
Chuckit
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Sep 21, 2008, 07:37 PM
 
Microsoft's problem with Windows isn't lack of money. It's the lack of any kind of vision or insight. Rather than fixing the problems people have with Windows and coming up with a product people actually like, Microsoft is treating it like a PR issue.

And I thought they did hire an advertising firm.
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imitchellg5
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Sep 21, 2008, 10:18 PM
 
You're right they did. For some reason I was thinking they were done in house. They were created of course on Macs I believe one site confirmed. I totally agree with the lack of vision. But still, for the money, they should be better.
     
Apple Pro Underwear
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Sep 22, 2008, 12:04 AM
 
since i'm in creative services... just like they should have a "vision" or game plan of some sort for Vista - their branding and ad campaigns need it too.

they have no vision in that company and the ad agency should not be of total blame. (although to me the Seinfeld stuff was completely heinous)
     
Hawkeye_a
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Sep 22, 2008, 12:43 PM
 
As a marketing/advertising thing, the 'i'm a PC ad' is genius, just because it builds off what Apple did.

Im no fan of Microsoft's products at all. but this way of advertising makes sense imo.

It's sorta surprising that ever since Bill passed the running of the company to Balmer, every new product that has come out has been meh(quality, technically, roi, etc)...Vista, XBox360, Zune. Microsoft seems to have lost its focus(Operating Systems) imo. They just got too greedy to handle i reckon.
     
Jawbone54
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Sep 22, 2008, 01:24 PM
 
I'm just looking forward to Apple's response to these ads.

Maybe Hodgeman will start throwing out some "have you ever wondered..." jokes, stop, listen to something in an earpiece, and then start saying, "I have glasses..."
     
Big Mac
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Sep 22, 2008, 01:37 PM
 
Originally Posted by Hawkeye_a View Post
XBox360, Zune. Microsoft seems to have lost its focus(Operating Systems) imo. They just got too greedy to handle i reckon.
I'm surprised you put the 360 in that category. Many around here really seem to like it, and it's not like M$ did anything that much better in the past.

"The natural progress of things is for liberty to yield and government to gain ground." TJ
     
Dakar V
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Sep 22, 2008, 01:39 PM
 
Don't be, he owns a Wii.
     
ort888
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Sep 22, 2008, 01:48 PM
 
Well, I like the 360 as a console, but with all of the massive hardware failures and Microsoft having to spend a billion dollars to fix it... I think it can be considered a botched product.

My sig is 1 pixel too big.
     
jokell82
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Sep 22, 2008, 02:08 PM
 
Originally Posted by Jawbone54 View Post
I'm just looking forward to Apple's response to these ads.

Maybe Hodgeman will start throwing out some "have you ever wondered..." jokes, stop, listen to something in an earpiece, and then start saying, "I have glasses..."
Apple doesn't need to respond. This ad misses the point of the "Get a Mac" ads, and if Apple were to directly respond to it it would be a very dumb move.

All glory to the hypnotoad.
     
Chuckit
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Sep 22, 2008, 02:09 PM
 
The 360 is really a mixed bag. In many ways, it's the best of the current generation of game consoles. On the other hand, early failure rates were ridiculous and it still has a disturbing propensity to destroy games. I'd still say it's probably the best thing Microsoft's done in years.
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calverson  (op)
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Sep 22, 2008, 02:13 PM
 
Originally Posted by jokell82 View Post
Apple doesn't need to respond. This ad misses the point of the "Get a Mac" ads, and if Apple were to directly respond to it it would be a very dumb move.
It would be like releasing Apple Leopard Ultimate.
     
Dakar V
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Sep 22, 2008, 02:15 PM
 
Originally Posted by Chuckit View Post
The 360 is really a mixed bag. In many ways, it's the best of the current generation of game consoles. On the other hand, early failure rates were ridiculous and it still has a disturbing propensity to destroy games. I'd still say it's probably the best thing Microsoft's done in years.
The warranty extension plus the new generation of what appears to be stable hardware have (whatever is one level under redeem)ed it.
     
sek929
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Sep 22, 2008, 02:44 PM
 
Originally Posted by Dakar V View Post
The warranty extension plus the new generation of what appears to be stable hardware have (whatever is one level under redeem)ed it.
I'd say wiped a portion of shame away from it is the correct term.

Original Xbox - Home-run hardware, base-hit software

Xbox 360 - Home run software, triple error hardware with a hit batsmen to boot.

At least I was offered another 2 year replacement plan upon receiving my third 360, for only 7 dollars.
     
Dakar V
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Sep 22, 2008, 02:46 PM
 
Not to be a predictable asshole... but the size of the original xbox (not mention ugliness) prevents it from being a "Home-run".
     
sek929
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Sep 22, 2008, 02:55 PM
 
Eh, the inclusion of a 5 gig HD, completely silent operation, ability to be kicked while playing without a freeze (seen this first-hand), and awesome Live capabilities completely schooled the competition hardware-wise.

I understand if your little girl wrists weren't strong enough to move it around though.

Of course the original controllers were retardedly gigantic.
     
Dakar V
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Sep 22, 2008, 02:58 PM
 
Originally Posted by sek929 View Post
Eh, the inclusion of a 5 gig HD, completely silent operation, ability to be kicked while playing without a freeze (seen this first-hand), and awesome Live capabilities completely schooled the competition hardware-wise.

I understand if your little girl wrists weren't strong enough to move it around though.
I have very strong wrists, as they see use everyday.
And who needs to move their xbox around? Other than to hide the eyesore...

Originally Posted by sek929 View Post
Of course the original controllers were retardedly gigantic.
Hilarious.
     
calverson  (op)
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Sep 22, 2008, 03:07 PM
 
Originally Posted by sek929 View Post
completely silent operation
??? Mine sounds like a Harrier taking off.
     
brassplayersrock²
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Sep 22, 2008, 03:09 PM
 
Originally Posted by Dakar V View Post
I have very strong wrists, as they see use everyday.
And who needs to move their xbox around? Other than to hide the eyesore...


Hilarious.
     
Dakar V
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Sep 22, 2008, 03:13 PM
 
Originally Posted by brassplayersrock² View Post
Oh good, you can pick up on obvious jokes. And bold them. A double-threat.
     
brassplayersrock²
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Sep 22, 2008, 03:19 PM
 
I'm just getting started youngin'
     
Dakar V
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Sep 22, 2008, 03:21 PM
 
Originally Posted by brassplayersrock² View Post
I'm just getting started youngin'
Do tell.
     
sek929
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Sep 22, 2008, 03:26 PM
 
Originally Posted by calverson View Post
??? Mine sounds like a Harrier taking off.
I think you are referring to the 360, which is louder than most wood chippers.

I could barely tell when the original Xbox was on it was so damn quiet.
     
Stogieman
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Sep 22, 2008, 03:41 PM
 
Originally Posted by Dakar V View Post
I have very strong wrists, as they see use everyday.
Especially on Tuesday nights when The Shield is on. You're the only person I know to be diagnosed with a rare case of Corpral Chiklis.

Slick shoes?! Are you crazy?!
     
calverson  (op)
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Sep 22, 2008, 03:44 PM
 
Originally Posted by sek929 View Post
I think you are referring to the 360, which is louder than most wood chippers.
I am. I am changing my sig to something more appropriate, based on the accuracy and general quality of my posts.
     
sek929
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Sep 22, 2008, 03:52 PM
 
Originally Posted by Stogieman View Post
Especially on Tuesday nights when The Shield is on. You're the only person I know to be diagnosed with a rare case of Corpral Chiklis.


It's because of his recurring dream where Chiklis dips his bald head in oil and rubs it all over Dakar's body.
     
Dakar V
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Sep 22, 2008, 03:53 PM
 
Originally Posted by Stogieman View Post
Especially on Tuesday nights when The Shield is on. You're the only person I know to be diagnosed with a rare case of Corpral Chiklis.
You probably live in a area where you don't have to pay for cable to see that stuff, you just go for a smoke on your front porch.
     
Dakar V
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Sep 22, 2008, 03:55 PM
 
Originally Posted by sek929 View Post


It's because of his recurring dream where Chiklis dips his bald head in oil and rubs it all over Dakar's body.
This was firmly established in the Halo thread.

Bastard left me since the goiter, though.
     
Laminar
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Sep 22, 2008, 06:03 PM
 
Originally Posted by calverson View Post
I am. I am changing my sig to something more appropriate, based on the accuracy and general quality of my posts.
Which leaves you with a sig that is against the rules. Well done, sir.
     
calverson  (op)
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Sep 22, 2008, 06:06 PM
 
You know me, I like to push the envelope.
     
Apple Pro Underwear
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Sep 22, 2008, 11:53 PM
 
Originally Posted by Hawkeye_a View Post
As a marketing/advertising thing, the 'i'm a PC ad' is genius, just because it builds off what Apple did.

Im no fan of Microsoft's products at all. but this way of advertising makes sense imo.

It's sorta surprising that ever since Bill passed the running of the company to Balmer, every new product that has come out has been meh(quality, technically, roi, etc)...Vista, XBox360, Zune. Microsoft seems to have lost its focus(Operating Systems) imo. They just got too greedy to handle i reckon.
I think the "response" ads are pretty good. it truthfully shows the diversity of people using it...

but i think for the"big daddy" company, they should not have to respond to Apple. They should be dictating the messaging. The roles are reversed in this situation. Little brother is picking on big brother and big brother is hurting and telling mommy.

If i was MS, I'd find a ad agency that can deliver a unique and creative campaign, that showed benefits of the product that can dwarf Apple. Right now, the public understands the campaigns as: "Microsoft is responding to the scathing Apple ads".
     
analogika
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Sep 23, 2008, 03:53 AM
 
Very true.

Let's see if phase 3 is less defensive.
     
calverson  (op)
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Sep 23, 2008, 03:57 AM
 
Phase 3 will be a campaign similar to what the Nazis ran on the Jews during WW2.
     
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Sep 23, 2008, 04:58 AM
 
I don't see how anyone can see these petty reactionary ads as "genius" or even "good".

It clearly shows that they are the Royal Crown to Apple's Coke. It is admitting defeat and shows the world that Microsoft not only misunderstood the "Mac and PC" campaign, but that they fear Apple's brand.

Rather pathetic really.

[ fb ] [ flickr ] [â™Ĵ] [scl] [ last ] [ plaxo ]
     
Laminar
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Sep 29, 2008, 09:50 AM
 
Notice anyone special in this ad seen on Pandora?

     
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Sep 29, 2008, 09:55 AM
 
That guy in the middle looks like he likes his Tr0n!
     
Laminar
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Sep 29, 2008, 10:12 AM
 
Originally Posted by besson3c View Post
That guy in the middle looks like he likes his Tr0n!
And that is someone that I can identify with.
     
besson3c
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Sep 29, 2008, 10:18 AM
 
Yeah, the other people in there all look stupid anyway...
     
shifuimam
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Sep 29, 2008, 11:04 AM
 
I thought the Microsoft ads were actually pretty creative.

They didn't misinterpret the "Get A Mac" ads at all, if you ask me. I find this whole run of Apple ads to be incredibly insulting. It's like saying "hi, I'm boring and stodgy and I never have any fun because I use Windows" and "hi, I'm all hip and cool and artsy and creative because I use a Mac".

I primarily use Windows and just play around with OS X from time to time, and I'm not boring, stodgy, or a fun-sucker. Apple's fans love Apple's ads, because they just support the stuff you already believe (e.g. OS X is superior to Windows in every way imaginable; Windows can't possibly do anything well because it's from Microsoft). However, I've met more than a few Windows users who haven't taken kindly to Apple's ads.

Think about it from a political perspective. If a politician does nothing but insult their running opponent and talk about how people who vote for that opponent are stupid or uneducated, that politician will keep the support of people who already agree with them, but they're not going to easily win over new supporters with that kind of attitude.
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Sep 29, 2008, 11:16 AM
 
Originally Posted by shifuimam View Post
They didn't misinterpret the "Get A Mac" ads at all, if you ask me. I find this whole run of Apple ads to be incredibly insulting. It's like saying "hi, I'm boring and stodgy and I never have any fun because I use Windows" and "hi, I'm all hip and cool and artsy and creative because I use a Mac".
You think they didn't misinterpret the Get a Mac ads, because you misinterpret them as well. The Get a Mac ads do not say "I am boring because I use a PC." They say "I am boring because I am a PC." That's a totally different statement. It's not you, the user, who is boring. It's the product you are using that is.
     
Chuckit
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Sep 29, 2008, 11:18 AM
 
@shifuimam:
You misunderstood the Get a Mac commercials too. Note that they aren't saying, "Hi, I use a Mac" and "I use a PC." The characters in the commercials are a Mac and PC. These are two guys who want to help you do something, and it's showing why the Mac is the better choice for a partner. Like, the PC isn't a bad guy, but he's kind of boring and useless and a bit insecure.
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shifuimam
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Sep 29, 2008, 11:36 AM
 
That's just it though. The whole attitude is that if you want to do artsy, creative stuff, you need a Mac. It's entirely misleading. You can be creative, independent, and artistic without using a Mac. In fact, Windows can do what you need, and it sometimes does it better.

I don't even watch the commercials anymore. They irritate me too much. Granted, the last one I saw was sometime in early 2007, but the ones I have seen have been pretty misleading all-around. I mean, come on - the one with the Mac being able to communicate better with a digital camera? Are you freaking kidding me? Maybe in Windows 98 it was a problem, but I've had less problems in Vista and XP with peripherals than OS X. iPhoto is a joke compared to Windows Live Photo Gallery. I haven't seen anything in those Get A Mac ads that makes me think "oh yeah, a Mac really is better than using Windows". I mostly just think "huh, they're comparing ancient Win98 functionality to Leopard...WTF".

Like I said - I haven't met any Windows users who find those ads endearing, amusing, or accurate. The Mac fanboys I know think they're great, but that's just because the fanboys already agree with everything Apple wants to shove down their throats.

I'm not really the consumer they're targeting, though. They're trying to pull in the "I want to be hip" crowd, who will buy into the idea that owning something with an apple on it will make them cooler than owning a Dell.

Anyhow, regarding the OT - I don't really fault Microsoft for biting back at Apple. I do think they're coming into the game a little late, given that Apple has been openly and inaccurately attacking Windows for several years now. I think MS should really market the Zune more, especially in comparison to the iPod. For all the flak it got when the original one was introduced, it's a damn awesome device now.
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Sep 29, 2008, 11:57 AM
 
Originally Posted by shifuimam View Post
Like I said - I haven't met any Windows users who find those ads endearing, amusing, or accurate. The Mac fanboys I know think they're great, but that's just because the fanboys already agree with everything Apple wants to shove down their throats.
People that use Windows are "users," while people that use Macs are "fanboys."

And I'm curious as to what makes Windows Live Photo Gallery so much better than iPhoto (besides a way-awesomer name). The only difference I could find was the ability to tag. iPhoto can import, organize, edit, slideshow, and publish very well. Not to mention that it works with iMovie so I can import any of my iPhoto pictures/videos directly into iMovie without opening iPhoto.
     
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Sep 29, 2008, 12:30 PM
 
I know lots of Windows users who like the ads. The only ones who don't in my experience tend to be the snobby Windows users (the ones who would most accurately be described as "fanboys") you find on places like Slashdot.
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paul w
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Sep 29, 2008, 01:20 PM
 
Originally Posted by shifuimam View Post
Like I said - I haven't met any Windows users who find those ads endearing, amusing, or accurate. The Mac fanboys I know think they're great, but that's just because the fanboys already agree with everything Apple wants to shove down their throats.
I know plenty of Windows users who appreciate the Apple ads for what they are - well executed, concise and often humorous ads. By that token I might enjoy a Pepsi commercial even though I virtually never drink the stuff.

Actually the thing is, Apple's not saying Macs are better than PCs, they're trying to sell themselves as being easier, friendlier, better looking, less stressful computing environments to the average consumer. This is all moot to those of us who know more about computers.

Oh and I like the I'm a PC ads, despite their "Me too" quality to them. Well executed, just a bit less innovative.
     
 
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