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Apple Misses Music Sales Target
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lil'babykitten
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Mar 15, 2004, 04:43 PM
 
http://news.bbc.co.uk/1/hi/technology/3514178.stm
More than 50 million songs have been bought from Apple's iTunes music store, the company has said.

But the number is far less than the target of 100 million tracks that Apple set itself last year.
Significance?
     
ironknee
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Mar 15, 2004, 05:08 PM
 
hmmm one the one hand, April is next month and apple needs 50m more songs

on the other hand, since the pepsi promo is still going on and if only half of the songs that were given away were redeemed, then apple hit 100m today.
     
voodoo
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Mar 15, 2004, 05:08 PM
 
MyCokeMusic is the most popular in Europe (with ca. 10k songs a week)!!!

(and they only sell in the UK)

��What T F!?

Apple seriously needs to haul ass over to Europe.

Yyyyyyyeuck.

50 Million eh? That is about 50 million short of the 100M Steve set his sights at last autumn. Ah well.
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philzilla
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Mar 15, 2004, 05:24 PM
 
Originally posted by voodoo:
Apple seriously needs to haul ass over to Europe.
that stupid hippy knows we can see through his Reality Distortion Field�, which is why he doesn't do anything over here. again, he's wrong. although, i did hear we're due an Apple Store in London this year. how many years late? wow. we are not worthy.
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Mar 15, 2004, 06:06 PM
 
Originally posted by philzilla:
we are not worthy.
Ya got that right!

     
AKcrab
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Mar 15, 2004, 06:23 PM
 
     
scottiB
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Mar 15, 2004, 06:26 PM
 
Originally posted by ironknee:
hmmm one the one hand, April is next month and apple needs 50m more songs

on the other hand, since the pepsi promo is still going on and if only half of the songs that were given away were redeemed, then apple hit 100m today.
Exactly. The current 50 million does not include any redeemed from the Pepsi promotion. Once those are figured in, 100 million should be surpassed by a good margin by 28-April. Steve said, himself, that to reach that goal, Apple was entering a partnership with Pepsi to give away 100 million songs (which are acutally paid for by Pepsi).

Check out the 00:50:29 mark of the iTunes Windows announcement keynote

http://www.apple.com/quicktime/qtv/musicevent03/

More info:

http://www.macdailynews.com/comments.php?id=P2334_0_1_0
     
daimoni
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Mar 15, 2004, 06:37 PM
 
.
( Last edited by daimoni; Sep 11, 2004 at 12:28 AM. )
     
Angus_D
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Mar 15, 2004, 06:39 PM
 
Remember that they've smashed all the previous targets - weren't they originally hoping for 1m, then 20m... Then they just said "oh, what the heck" and made it 100m. Their annual rate is already over that, currently at 130m or something.

I wouldn't say with any certainty that 50% of the Pepsi bottle tops have been redeemed. However, if it's 2.5m/wk and we have until April 28th, we'll see that go up to ~65m. That means only 35% of Pepsi bottle tops would have to have been redeemed.

Actually, I just realised I"m assuming that the 2.5m/wk rate doesn't include Pepsi redemptions, but that isn't entirely clear from the Apple PR - only that the 50m figure is excluding them. We'll see.
     
CharlesS
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Mar 15, 2004, 06:41 PM
 
Whether or not people redeem them, Pepsi has bought them from Apple already, so Apple gets the money either way. So why does it matter?

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Angus_D
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Mar 15, 2004, 07:17 PM
 
Originally posted by CharlesS:
Whether or not people redeem them, Pepsi has bought them from Apple already
Hmm, sounds unlikely, and I thought that the financial details are under non-disclosure?
     
ironknee
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Mar 15, 2004, 07:18 PM
 
Originally posted by CharlesS:
Whether or not people redeem them, Pepsi has bought them from Apple already, so Apple gets the money either way. So why does it matter?
what a sweet deal...did apple have to pay for anything?

also isn't there an apple event in april?
     
dtriska
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Mar 15, 2004, 07:35 PM
 
Originally posted by CharlesS:
Whether or not people redeem them, Pepsi has bought them from Apple already, so Apple gets the money either way. So why does it matter?
Um, no. That would be incredibly stupid on Pepsi's part.

Companies factor in people who will win but won't claim their prizes in these kinds of contests. If you can afford to spend $1 million on a promotion, but know that only half of the winners will claim their prizes, then you can actually afford to run a $2 million promotion.
     
chris v
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Mar 15, 2004, 07:41 PM
 
I'm so, like, buying me a Gateway with a Celeron in it and so totally switching to Windows� ME� 98�. I am utterly dissaponted in Beleaguered Apple for only selling 10X as many songs as their nearest competitor. WMP! Activate!

CV

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lil'babykitten  (op)
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Mar 15, 2004, 07:47 PM
 
Originally posted by chris v:
I'm so, like, buying me a Gateway with a Celeron in it and so totally switching to Windows� ME� 98�. I am utterly dissaponted in Beleaguered Apple for only selling 10X as many songs as their nearest competitor. WMP! Activate!

CV


.....

I don't think Apple will be particularly bothered about this (missing the target).
     
CharlesS
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Mar 15, 2004, 08:49 PM
 
Originally posted by dtriska:
Um, no. That would be incredibly stupid on Pepsi's part.

Companies factor in people who will win but won't claim their prizes in these kinds of contests. If you can afford to spend $1 million on a promotion, but know that only half of the winners will claim their prizes, then you can actually afford to run a $2 million promotion.
But don't 1/3 of the caps have a winning code on them? If they didn't buy the songs, where did they get the codes? Or am I completely misunderstanding this since I don't drink Pepsi?

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juanvaldes
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Mar 15, 2004, 09:13 PM
 
Pepsi pays for every cap redeemed.
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thePurpleGiant
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Mar 15, 2004, 09:27 PM
 
Originally posted by CharlesS:
But don't 1/3 of the caps have a winning code on them? If they didn't buy the songs, where did they get the codes? Or am I completely misunderstanding this since I don't drink Pepsi?
No one really knows, the details were never disclosed.

I would imagine that Pepsi says to Apple 'Give us 100 million codes for your store, every time someone redeems one, we will give you 99 cents'
     
dtriska
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Mar 15, 2004, 09:28 PM
 
Originally posted by juanvaldes:
Pepsi pays for every cap redeemed.
What he said.
     
dampeoples
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Mar 16, 2004, 12:26 AM
 
Originally posted by lil'babykitten:
[url]Significance?
None. It was a forecast. Does the BBC report it when the weatherman calls for sun on a rainy day? It's Apple bashing.
     
brapper
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Mar 16, 2004, 01:29 AM
 
itms CANADA/EUROPE/AUSTRALIA
though i have no foundation for this argument, more so because im feeling lazy than anything, I can't believe that it is more difficult to work out the rights/licensing for the music in any of the above jurisdiction than it was in the U.S..
I have a feeling that Apple had thought that they would be able to get the deals done a lot more simply, and the 100 million reflects the expectation.
i am personally willing to add about 50 songs to that total in the first week that it is available here - and im a poor university student.
     
MindFad
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Mar 16, 2004, 01:36 AM
 
This will be the downfall of Apple, selling only 50 million songs. Pfft.
     
CharlesS
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Mar 16, 2004, 03:19 AM
 
Originally posted by thePurpleGiant:
No one really knows, the details were never disclosed.

I would imagine that Pepsi says to Apple 'Give us 100 million codes for your store, every time someone redeems one, we will give you 99 cents'
Okay, that makes sense.

I still think that prophesying Apple's doom because of this is silly, though.

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Spheric Harlot
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Mar 16, 2004, 06:52 AM
 
Originally posted by lil'babykitten:


.....

I don't think Apple will be particularly bothered about this (missing the target).
Again:

THEY HAVEN'T MISSED THE TARGET.

The "100 Million" figure was INCLUDING the Pepsi promotion - Jobs clearly stated that. And they still have six weeks to go.

-s*
     
lil'babykitten  (op)
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Mar 16, 2004, 07:14 AM
 
Originally posted by Spheric Harlot:
THEY HAVEN'T MISSED THE TARGET.
O - KAY! SHEESH!

But whoever said that BBC was 'Apple bashing' (lol) - hardly. The BBC are probably the biggest Apple lovers out there.



Well maybe not the biggest, this site might be that.
     
Spheric Harlot
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Mar 16, 2004, 07:17 AM
 
Originally posted by lil'babykitten:
O - KAY! SHEESH!
Good to see we got that CLEARED UP.
     
lil'babykitten  (op)
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Mar 16, 2004, 07:23 AM
 
Originally posted by Spheric Harlot:
Good to see we got that CLEARED UP.
Yes, INDEED.
     
Spheric Harlot
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Mar 16, 2004, 07:26 AM
 
Oooh - is that popcorn?

:: reaches over ::
     
lil'babykitten  (op)
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Mar 16, 2004, 07:27 AM
 
Originally posted by Spheric Harlot:
Oooh - is that popcorn?

:: reaches over ::
:: runs away::

"My popcorn, mine mine mine lalalalala"
     
voodoo
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Mar 16, 2004, 07:52 AM
 
Originally posted by lil'babykitten:
O - KAY! SHEESH!

But whoever said that BBC was 'Apple bashing' (lol) - hardly. The BBC are probably the biggest Apple lovers out there.



Well maybe not the biggest, this site might be that.
Well if they love Apple so much they could at least make sure their subscrition based netcast of BBC World works on Mac!

/damn BBC
I could take Sean Connery in a fight... I could definitely take him.
     
chris v
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Mar 16, 2004, 11:59 AM
 
Originally posted by Spheric Harlot:
Oooh - is that popcorn?

:: reaches over ::
In Texas, we say "You'll draw back a stump."

CV

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andi*pandi
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Mar 16, 2004, 12:12 PM
 
Kitten, what have we told you about sharing? Hmm?
     
mitchell_pgh
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Mar 16, 2004, 12:27 PM
 
If I were to buy music online, I would buy from Apple, but I'm not entirely convinced that this DRM music thing is worth it. I have 15 iTMS songs and I'm interested in seeing what happens when I use them... (probably nothing that shouldn't) but I bet I feel like my library is infected... that's how I felt when I started encoding new CDs in AAC. Sure the quality is higher, but I couldn't burn them to an MP3 CD (obviously)... so now I have a collection that's 90% MP3 and 10% AAC (and I really can't tell the difference in iTunes). Now if I add a mix of DRM-AAC files, I'm narrowing my future to only iTunes as an audio player (I'm 1000% satisfied with how iTunes is TODAY but who knows about the future.

If I own the CD, it's mine, and they can't take that away from me. I can encode it as whatever I want AAC, MP3, OGG, WMP (puke)... but it's my decision.

With my MP3s, I feel like I can move platforms if I want Linux,Unix,Windows,etc. without ANY issues (not that Apple has given me any reason to move platforms).
     
Angus_D
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Mar 16, 2004, 12:34 PM
 
Originally posted by mitchell_pgh:
With my MP3s, I feel like I can move platforms if I want Linux,Unix,Windows,etc. without ANY issues (not that Apple has given me any reason to move platforms).
There are pure AAC decoders out there for other platforms. I expect we'll see it increasingly widespread in the future, it's still relatively young.
     
ironknee
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Mar 16, 2004, 01:18 PM
 
so, even jobs admits to missing the target...damn pepsi
     
lil'babykitten  (op)
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Mar 16, 2004, 02:25 PM
 
Originally posted by voodoo:
Well if they love Apple so much they could at least make sure their subscrition based netcast of BBC World works on Mac!

/damn BBC
I dunno, lemme ask.
     
lil'babykitten  (op)
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Mar 16, 2004, 02:26 PM
 
Originally posted by andi*pandi:
Kitten, what have we told you about sharing? Hmm?
*hangs head in shame*
     
Spheric Harlot
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Mar 16, 2004, 02:29 PM
 
Originally posted by ironknee:
so, even jobs admits to missing the target...damn pepsi
What?

Where?
     
The Ginger Rat
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Mar 16, 2004, 02:47 PM
 
Originally posted by Spheric Harlot:
What?

Where?
won't make target

Distribution appeared poorly managed, for one thing.
     
Spheric Harlot
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Mar 16, 2004, 03:04 PM
 
Originally posted by The Ginger Rat:
won't make target

Distribution appeared poorly managed, for one thing.
Ah, I'd missed that.

thanks.
     
voodoo
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Mar 16, 2004, 03:15 PM
 
Originally posted by lil'babykitten:
I dunno, lemme ask.
Could you also ask them to make the broadband internet webcast free.. k thx by

PS: it would be nice if they'd switch to QuickTime as well.

Err... oh and make sure you ask them to make the final season of the Tripods!!
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lil'babykitten  (op)
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Mar 16, 2004, 05:41 PM
 
Originally posted by voodoo:
Could you also ask them to make the broadband internet webcast free.. k thx by

PS: it would be nice if they'd switch to QuickTime as well.

Err... oh and make sure you ask them to make the final season of the Tripods!!
Even genies only ever granted 3 wishes!
     
juanvaldes
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Mar 16, 2004, 05:43 PM
 
Originally posted by The Ginger Rat:
won't make target

Distribution appeared poorly managed, for one thing.
Yeah, they JUST started to show up in my area.
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CharlesS
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Mar 16, 2004, 08:04 PM
 
Originally posted by lil'babykitten:
Even genies only ever granted 3 wishes!
I thought that in the original story, the genie was basically Aladdin's slave, and he could make him do stuff as often as he wanted. I thought the "3 wishes" thing was added in the Disney movie. Am I wrong?
( Last edited by CharlesS; Mar 16, 2004 at 08:19 PM. )

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soul searching
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Mar 16, 2004, 08:26 PM
 
Originally posted by lil'babykitten:
http://news.bbc.co.uk/1/hi/technology/3514178.stm


Significance?
The only ones who might really care about this are investors and analysts who follow Apple. (Although I don't too many of them put a lot into the statement to begin with.)

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Mar 16, 2004, 10:05 PM
 
This doesn't matter one bit. Apple could discover Cold Fusion and their stock would still go down 3 points. At best, their stock prices are random. At least, that's what I've noticed.
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