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"Helvetica." (Page 2)
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Oisín
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Nov 28, 2007, 01:05 PM
 
Originally Posted by starman View Post
Times and Garamond have enough noticable differences to know which is which.
Not if you’re twenty feet away, looking at 20 pt text.

If you’re much closer than that, Arial and Helvetica have enough noticeable differences to be easily distinguished, too.
     
starman
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Nov 28, 2007, 01:15 PM
 
Dude, seriously...




Notice how some of the characters are plainly different?

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Oisín
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Nov 28, 2007, 01:48 PM
 
I never claimed they weren’t. I simply said that Arial and Helvetica are similarly different (apart from the part where Garamond has OSF and Times doesn’t). If you can’t tell the difference between Arial and Helvetica, you’d likely be unable to distinguish Times and Garamond from afar, as well.

Try standing about 20 feet from your screen and see how obvious the difference between Times and Garamond is in those two pictures. It’s not all that big from that distance, and if one is not a ‘typographile’, one might easily be hard pressed to distinguish them.
     
starman
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Nov 28, 2007, 01:51 PM
 
Maybe it's me but at 100 feet I could still tell the difference between them. Look at the numbers and other giveaways like J and W.

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Oisín
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Nov 28, 2007, 01:54 PM
 
Originally Posted by starman View Post
Maybe it's me but at 100 feet I could still tell the difference between them. Look at the numbers and other giveaways like J and W.
I could tell the difference between them, too, that’s not what I’m saying. I’m just saying that there are lots of people who couldn’t, and to those people, Times and Garamond aren’t a lot easier to distinguish from afar than Arial and Helvetica are.

(I have sat through painful sessions of exasperatedly trying to point out the differences between precisely Times [New Roman, actually] and Garamond to fellow students, and that was up close and with large text on a screen.)
     
Thorzdad
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Nov 28, 2007, 04:12 PM
 
Speaking of Helvetica, this bit of information might be interesting, especially if you are a designer and moving to Leopard soon.
     
- - e r i k - -
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Nov 28, 2007, 08:05 PM
 
Helvetica Neue is my big love at the moment.

And f*ck Bank Gothic. Great font, but overused (yes, even by me).

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CMYKid
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Nov 28, 2007, 08:25 PM
 
...I've said for as long as I can remember that we need about a 4 year moratorium on the use of Bank Gothic. By then it might be alright again.

And at least ten years on Copperplate. Je-SUS its overused.

The Helvetica director is a supreme douche. You have NO idea. We brought the film here for a screening and it was
the most hellish, ridiculous process I've ever experienced. I've hosted debuts of mainstream Hollywood releases that
involved less ego. In fact, thats the sole reason I didn't buy the limited edition when it was here.

And, only because it's that kind of thread...strictly speaking it's typeface, not font.
     
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Nov 28, 2007, 08:27 PM
 
Let us bury copperplate for another fifty if you ask me.

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CMYKid
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Nov 28, 2007, 08:49 PM
 
Originally Posted by - - e r i k - - View Post
Let us bury copperplate for another fifty if you ask me.
I'm firmly convinced that the main reason that HomePlace, a big Bed, bath & Beyond clone that merged with Waccamaw) went out of business was their use of that godawful typeface.
Since they're all closed I cant find a photo but you can see the "logo" below, which is nothing more than just type. Now imagine that in 9 foot tall backlit letters on the front of a building. Ugh.

     
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Nov 28, 2007, 09:01 PM
 
That hurts to look at. What the hell where they thinking making the H and the P 1 pt larger than the rest? ;err:

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Nov 28, 2007, 09:38 PM
 

Ticking sound coming from a .pkg package? Don't let the .bom go off! Inspect it first with Pacifist. Macworld - five mice!
     
Dakarʒ
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Nov 29, 2007, 09:22 AM
 
I like Copperplate, dammit!

(Not on that ad, though)
     
Kevin
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Nov 29, 2007, 09:57 AM
 
Originally Posted by BlueSky View Post
I take it it's no longer hip to diss Comic Sans?
Comic Sans was ok for it's original intended purpose. And that was a MS IRC chat client I believe.

But they started installing it in EVERY application they made.
Originally Posted by shifuimam View Post
It is just a font...as long as it's readable in print and screen form, I'm happy.

Although it does amuse me how seriously people take the "competition" between Helvetica and Arial...had Microsoft wanted to pay the royalites, they would have included Helvetica. Instead, they made their own. Usually when a company makes its own whatever (codec, product, application, etc.) to avoid paying royalties to someone, it's considered a good thing (brings more options into the mix)....for some reason this is seen as a typeface travesty.
I think this is more about respect. Respect for the originators of the idea of said font. MS making Ariel was them lacking respect for Helvetica's designers.

It's like MS copying Apple's GUI and changing it a bit instead of making their own.

I don't use Arial because Helvetica DOES look better.

And example or instance where something like this happened to me. I designed a phonebook ad for a company for one specific Phone book (The phone book company hired me, not the company) Another phonebook company took my design, and artwork and scanned certain things and basically hacked the same ad together using my work instead of contacting me or the other Phone Book competitor to ask permission. I'd have gladly given over said artwork (not the ad layout) to said people had they asked. But they way they did it was disrespectful.

It's about respect for originality. Respect for other people's original work.
( Last edited by Kevin; Nov 29, 2007 at 10:37 AM. )
     
Kevin
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Nov 29, 2007, 09:59 AM
 
Originally Posted by Dakarʒ View Post
I also enjoy Swiss 911 and its less bold counterparts.
That reminds me a lot of Impact.
     
hart
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Nov 30, 2007, 11:38 AM
 
So guys, here's a question. Besides loving fonts starting in 5th grade how do you get to a point where you know/care so much about fonts? I've read some books on font usage, had some stuff in my design classes, looked up a lot of boring data about readability on-line but I still feel as tho I haven't been handed the secret password for the Font Club. To most people fonts are basically invisible. Then there's you guys who see a universe of difference among them and feel passionately about Helvetica knock-offs. I always see them from the outside from a purely design/shape/feel point of view that seems to be different from that of font mavens. Please reveal to me the secret knowledge that guides you!
     
starman
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Nov 30, 2007, 12:06 PM
 
No secret. It's just like anyone else that has a passion for something.

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hart
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Nov 30, 2007, 12:20 PM
 
I guess I mean it feels like there is a deeper kind of understanding or knowledge about fonts. It seems to encompass a knowledge of the history and general usage of fonts. But I'm not sure where this knowledge comes from. I always have a sense that I'm picking fonts for different reasons than a real font person picks them for. That there's a swath of font faux pas lurking out there.

"OMG!! HOW ON EARTH could they use VERDANA!!!!"

that sort of thing.
     
Kevin
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Nov 30, 2007, 12:32 PM
 
It comes from years and years of designing things and noticing trends. It sucks sometimes when I am driving because I critique road signs and billboards as I am driving "Boy that font sure sucked in that.." or "Why did they distort the image?"

When I was a boy I used to LOVE looking at brochures and stuff from the beach promoting amusement parks or wax museums. I love album covers too. Anything with a neat design. I used the word "eye candy" to describe such things that caught my eye and stimulated that part of my brain before that particular Photoshop plugin existed. There is something about the looks of certain fonts, or how you can manipulate the looks of them in documents that really effects a person's mood sometimes.

Don't even get me going on powder washing machine detergent box fronts.. my mother couldn't get me out of that isle. I loved how bright and vibrant and bold they they were. AKA Eye Candy.

I think this same type of obsession or interest is what also drives people to making comments like you are referring to.

It's scary when you can look at a billboard ad at tell your significant other all teh fonts used in said ad.

*sigh*

I am sure she has grown sick of my critiquing these things too. A lot of the time poor font choice, or colors isn't something the artist had in mind. But was something the customer requested.

There are ads etc I've made that I am ashamed to admit to making. But they are ugly because that is what the customer wants. You can try to change their minds in a nice way, but some people are color/taste blind IMHO and simply wont budge.
     
starman
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Nov 30, 2007, 12:47 PM
 
Trying to write this post, I'm not exactly where where my first impression of type really came from.

One impression came from a room number on a door I saw around 1974. It was a '2' in Helvetica. I have no frickin' idea why that stood out for me. Maybe it was because back then all the text was "groovy" and Helvetica really stood out as something classy.

I'll see if I can remember anything else.

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andi*pandi
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Nov 30, 2007, 04:29 PM
 
Originally Posted by hart View Post
So guys, here's a question. Besides loving fonts starting in 5th grade how do you get to a point where you know/care so much about fonts?
Get yourself put in charge of organizing your firm's typeface into a reference book. No really. After you've printed out a reference sheet of every typeface they own, seen 43 helvetica ripoffs and 27 timesFauxRomans, you appreciate all the other fonts for their craft and individuality. It also makes you not rely on the same 4 fonts for your projects.
     
DeathMan
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Dec 2, 2007, 10:17 PM
 
The film was great. Very entertaining and informative. It is important to make the distinction between "font" and "typeface." We talk about font files (like the OpenType format or TrueType or whatever), but a "typeface" is what we call the form of the letters, numbers, kerning etc. And we don't love "fonts" we love "type."

When they still used metal letters (moveable type), a set of letters that you buy from a foundry to print your own books or fliers or whatever, was called a font. But the design of the letters is the typeface.

Its sort of the typographical equivalent of saying MAC for Mac. Its just wrong, so don't do it.

Also, saying Arial looks "close enough" to Helvetica is like saying Windows looks "close enough" to the Mac. We all know its not true, so lets not say that it is.
     
alligator
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Dec 2, 2007, 10:40 PM
 
Too bad they didn't make it available for download. Then I might watch it. I'm not a big risk taker, and $20 for a move about a font seems a little weird.

EDIT: Nevermind, I'll get it from Netflix.
     
brassplayersrock²
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Dec 2, 2007, 11:14 PM
 
what's the font that has a "?" that looks like a backwards "s" with a "." under it?

edit: not like futura
     
davesimondotcom
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Dec 2, 2007, 11:31 PM
 
Sounds like a movie I'd like to check out sometime.
[ sig removed - image host changed it to a big ad picture ]
     
flabasha
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Dec 2, 2007, 11:34 PM
 
You know what I've fallen in love with recently as a very easy to read, yet subtly artistic font?

Gill Sans.

But then again, I like Hoefler Text too, and that's a little too far for some people.
     
Kevin
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Dec 2, 2007, 11:37 PM
 
I'm a fan of Gill Sans as well
     
- - e r i k - -
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Dec 2, 2007, 11:40 PM
 
Gill Sans is good, but I'm tired of it. Same with Optima.

Oh, and my love for fonts? Came from growing up with my mother running her own advertising agency, and her never ending supply of offset rub-on font sheets. So much fun. I've also done a typography course with the top typographer in Scandinavia, who literally wrote the textbook on (Scandinavian) typography.

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hart
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Dec 3, 2007, 08:48 AM
 
Jeez, what was that stuff, those rub off letters I used to use for presentations? Way back in the dark ages. I totally forgot about that stuff. Hoarding the sheets cause they were so pricey. We are so spoiled these days with computers. ...Chartpak! I wonder what happened to that company.

I guess I just missed the font boat. I gotta start paying more attention. I understand that visual obsessing thing. I obsess about line, color, shape, overall impact but I hardly notice font per se. It's like a blind spot.

Oh Font Mavens! I wish to learn from the font of your knowledge!
     
- - e r i k - -
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Dec 3, 2007, 07:30 PM
 
Chartpak? It was Letraset, and they are doing well in the DTP industry last time I checked

They have even expanded into …MANGA?
Letraset - Creative Opportunities

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- - e r i k - -
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Dec 3, 2007, 07:33 PM
 
They still make their dry transfers by the way:

Letraset - Creative Opportunities - Letraset Transfers

Although it may have other uses than offset printing now

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hart
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Dec 4, 2007, 11:48 AM
 
I looked up chartpak and they had a link to transfers to decorate birthday party bags and that sort of thing. I guess that's a whole market too.
     
CMYKid
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Dec 4, 2007, 10:40 PM
 
Originally Posted by - - e r i k - - View Post
Chartpak? It was Letraset, and they are doing well in the DTP industry last time I checked
Both, actually. And i had COMPLETELY forgotten about those fun little things. In fact, thats how I first learned to hand-render type, because ti was a lot cheaper than buying those transfers over and over.

Damn, I havent thought about those in so long, but now that I think about it I actually have some in an old portfolio case from school-days.
     
loki74
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Dec 5, 2007, 04:46 AM
 
Anyone else here like CM? It's overused in scientific/mathematical papers, yeah, but I think it's a very nice break from Times. Garamond is also way prettier than Times, IMO.

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May 14, 2008, 02:53 PM
 
Sorry to resurrect an old thread, but this movie is now available on Blu-ray.

.....Odd footnote, turns out a old acquaintance of mine was the director of photography for the film. He also was the DP for "Borat". Luke Geissbuhler.... Nice guy, very talented.
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May 14, 2008, 05:39 PM
 
I have the film, but I have yet to watch it. Funnily, very few of my friends are actually interested in watching a movie about a font

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