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Swedish design company trolls the internet with fake Apple screw
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Clinically Insane
Join Date: Dec 2000
Location: Caught in a web of deceit.
Status:
Offline
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How we screwed (almost) the whole Apple community
It is somewhat disturbing at times when the bandwagon takes of and speeds up, without people being critical. People stand up for situations that may never have happened, and spin on it which ultimately results in that it will be trated as facts, or a faktoid.
We wanted to test this, how easy is it to spread disinformation?
Apple is the world’s largest company, so they can take a few knocks. The community around Apple is often very active, especially before an upcoming Keynote where it is expected that the company will introduce new products. In September is one, and everyone expects the iPhone 5 to be announced. Rumors are flowing about the phone, its appearance, its features, its materials and so on. We found this was a fitting goal for our test.
One afternoon we sketched out a screw in our 3D program, a very strange screw where the head was neither a star, tracks, pentalobe or whatever, but a unique form, also very impractical. We rendered the image, put it in an email, sent it to ourselves, took a picture of the screen with the mail and anonymously uploaded the image to the forum Reddit with the text ”A friend took a photo a while ago at that fruit company, they are obviously even creating their own screws ”.
Then we waited …
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Moderator
Join Date: Aug 2001
Location: Nobletucky
Status:
Online
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I read about this yesterday. Pretty funny.
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Professional Poster
Join Date: Oct 2008
Location: UKland
Status:
Offline
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But only tractive because we all know it's what Apple would do if they could.
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This space for Hire! Reasonable rates. Reach an audience of literally dozens!
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