A well crafted company slogan can be a thing of beauty. Put the opposite is also true.
Yesterday I saw an articulated lorry with a company slogan that did make me smile. Possibly not for reasons the company would have wanted.
Otherwise completely bland the grey lorry belonged to a company called Nissin, who turn out to be a japanese owned road freight company.
Anyway emblazoned on the otherwise featureless trailer was the company slogan
Keeping "The Dream" alive.
I have no idea why the "" marks, or what they think "The Dream" may be, or how road freight can help keep "it" alive.
But it made me smile.