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YES! Hi-tech ink perfects egg boiling
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Addicted to MacNN
Join Date: Oct 2002
Location: England | San Francisco
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The age-old argument over the best way to cook the perfect boiled egg could be a thing of the past thanks to a new hi-tech ink logo going on shells.
After cooking begins, an invisible, temperature-sensitive thermochromic print appears in black to indicate when an egg is soft, medium or hard-boiled.
"We said OK, this is a big issue - people can't even boil an egg."
http://news.bbc.co.uk/1/hi/uk/5226338.stm
 great..
Wimpy brits </Doofy> 
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we don't have time to stop for gas
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Addicted to MacNN
Join Date: Jan 2001
Location: detroit,mi,usa
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this is what's weakening the gene pool in the world. i mean, really. if you can't hack it through life without assistance like this, maybe you should be laying dead on the roadside and unable to breed your pestilant inane DNA throughout the world.
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Addicted to MacNN
Join Date: Oct 2001
Location: BFE
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Next: On-egg advertizing!
Or egg-vertizing!
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I'm a bird. I am the 1% (of pets).
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Mac Elite
Join Date: Sep 2004
Location: Theory - everything works in theory
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Originally Posted by Eriamjh
Next: On-egg advertizing!
Or egg-vertizing!
Is this what you're referring to?
CBS hopes to egg viewers to tune in
CBS will mark more than 35 million eggs with phrases such as "CSI: Crack the Case on CBS" to promote its fall lineup starting in September.
PASADENA, Calif. -- CBS is enlisting eggs in its scramble to attract viewers.
The CBS logo and slogans promoting the TV network and its series will appear along with coded expiration dates on eggs sold by grocers -- just another promotional measure in the competitive world of television.
More than 35 million eggs will be marked with phrases such as "CSI: Crack the Case on CBS" and "The Class, New Grade-A CBS Comedy" as part of a deal between the CBS Marketing Group and EggFusion, an egg-coding company.
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Linkage
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Senior User
Join Date: May 2002
Location: Grosse Pointe, MI
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Makes me wanna egg CBS hq....
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