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T-Mobile is altering its Jump program yet again, making it cheaper and easier for subscribers to upgrade their smartphone whenever they want. Introduced in a video from CEO and president John Legere, the Jump On Demand program continues to allow customers to upgrade their smartphone and cover the cost of the device with a monthly free, but now customers are able to trade in their device up to three times per year, instead of the current limit of twice per year.
The $10 per month extra fee for customers upgrading at a time of their choosing has been removed, incorporated into the monthly installment plan of the smartphone. Even without upgrades, customers must choose after 18 months with the same phone to either turn it in and end their commitment with nothing more to pay, upgrade to a new phone and start again, or make a final payment covering the full retail price of the device and keep the phone. Customers will still be able to pay off the Jump On Demand plan at any time.
Warning: The following video contains some language that may not be safe for work.
While the removal of the $10 fee does make things useful to consumers, there is one down side to Jump On Demand. That fee also incorporated insurance for the device, a feature which is no longer part of the plan, but can be added for $8 per month.
The carrier claims that the new scheme, which will start from June 28, allows it to offer the lowest monthly cost for an iPhone 6 of all carriers, with the 16GB model priced at $15 per month with no upfront cost.
The improvements to the Jump program gave Legere another opportunity to attack T-Mobile's competitors. Verizon's quietly turned their 'early upgrade' program back into a two-year contract – as if nobody'll notice. And AT&T isn't much better. These guys just don't get it," said Legere. "Customers want more flexibility and freedom not less. So, while they make you wait longer and pay more, we're changing the game again with Jump On Demand."