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Is Apple reading MacNN?
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Veltliner
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Aug 14, 2007, 01:57 AM
 
Do Apple people read what members post on MacNN? (and other mac sites)

Are they taking the temperature of their hardcore audience?

After all, the hardcore Mac fans facilitated the word of mouth campaigns (the whole "switch" campaign would not have worked without them. That's free viral advertising. The people who helped carry the company through two hefty downturns.

How important is it still for their market research? (or, looking at their most recent iMac design disaster, who are they listening to now?
     
Big Mac
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Aug 14, 2007, 02:08 AM
 
I'm sure they check in on our bantering once in a while, but that doesn't mean our opinions have much of any sway over product decisions. Perhaps in unusual circumstances, but not very often.

"The natural progress of things is for liberty to yield and government to gain ground." TJ
     
stwain2003
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Aug 14, 2007, 03:09 AM
 
Do you think that if Apple read our forums that we'd have the iMacs that we currently do?! hahaha
8GB iPhone
Coming Soon: Mac mini Core 2 Duo 2.0Ghz
     
zro
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Aug 14, 2007, 03:16 AM
 
In a way, probably. I'd guess they contract a monitoring service that specializes in campaign penetration. I wouldn't be terribly surprised if gauging and quantifying web audience reaction was a feature.


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Chuckit
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Aug 14, 2007, 03:31 AM
 
Yes, I — er, I mean, Steve reads this forum personally.
Chuck
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finboy
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Aug 14, 2007, 11:57 AM
 
Originally Posted by Chuckit View Post
Yes, I — er, I mean, Steve reads this forum personally.
I think they used to have someone monitor the forums, and I know that Woz used to check us out occasionally. How do I know? Because on the WozCam forum I mentioned once that the snare drum in his study looked like it had been signed by Ringo Starr -- the next day it was set up where we could see it in the light. The WozCam forum generated other responses, too, but that was years ago.
     
starman
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Aug 14, 2007, 12:04 PM
 
In case Apple IS reading this:

The new iMovie sucks. What were you THINKING?

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rickey939
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Aug 14, 2007, 12:28 PM
 
Apple is looking for gorickey.
     
mdc
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Aug 14, 2007, 12:49 PM
 
I have received Private Messages from Apple about being selected for appleseed. So I guess _someone_ at Apple is on these forums.
     
Veltliner  (op)
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Aug 14, 2007, 01:03 PM
 
Originally Posted by Chuckit View Post
Yes, I — er, I mean, Steve reads this forum personally.
You mean Steve, or his double, Steve?
( Last edited by Veltliner; Aug 14, 2007 at 01:10 PM. )
     
Veltliner  (op)
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Aug 14, 2007, 01:13 PM
 
Originally Posted by Big Mac View Post
I'm sure they check in on our bantering once in a while, but that doesn't mean our opinions have much of any sway over product decisions. Perhaps in unusual circumstances, but not very often.
Other companies dream of the word of mouth-campaigns Apple is getting.

Viral marketing: you put out the message, and it travels and multiplicates all by itself, like computer virus. Apple only has to post in an apple forum, and go!

Threads like "New Macs tomorrow" could have been started by an Apple employee. It's a typical teaser campaign. After eight or nine tomorrows, some people get really so jazzed up they talk in their sleep.

Have you ever heard of Hewlett-PackardNN? Sonyrumors.com? Dellinsider?
     
design219
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Aug 14, 2007, 01:16 PM
 
Originally Posted by Veltliner View Post
Do Apple people read what members post on MacNN?
Oh God, I hope not. How embarrassing.
__________________________________________________

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Veltliner  (op)
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Aug 14, 2007, 01:20 PM
 
Originally Posted by stwain2003 View Post
Do you think that if Apple read our forums that we'd have the iMacs that we currently do?! hahaha
Maybe they just use it to create buzz, but not to get ideas.

After all, the iMac has gone to the middle of the road.

I also think the iMac is and and .
     
Veltliner  (op)
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Aug 14, 2007, 01:23 PM
 
Originally Posted by rickey939 View Post
Apple is looking for gorickey.
Look out for the Apple hitman?
     
ajprice
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Aug 14, 2007, 01:34 PM
 
Nice stars rickey

It'll be much easier if you just comply.
     
ort888
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Aug 14, 2007, 01:41 PM
 
I'd be willing to bet that there is someone at Apple that's only job is to go online and see what people are saying.

I know that video game companies hire people to watch all of the popular message boards and gauge consumer interest in things. It's very very common.

I used to post quite a bit on a popular Blues hockey site, and I know for a fact that several of the actual players used to read up on what we were saying almost every day. We found this out from one player who was personal friends with someone who posted on the board. Pretty sure team management would send cronies to check on us as well.

I would be shocked if Apple wasn't doing this as well. Partially to get feedback and partially to look for leaks and NDA violations and the such.

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Laminar
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Aug 14, 2007, 01:41 PM
 
Originally Posted by ajprice View Post
Nice stars rickey
I bet Kevin's pissed. *prepares for long-winded response about how I'm passive-aggressive, projecting, or using hyperbole*
( Last edited by Laminar; Aug 14, 2007 at 01:59 PM. )
     
rickey939
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Aug 14, 2007, 04:11 PM
 
Oh.
     
besson3c
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Aug 14, 2007, 04:30 PM
 
I think Abe works at Apple.
     
turtle777
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Aug 14, 2007, 06:12 PM
 
Originally Posted by Laminar View Post
I bet Kevin's pissed.
I wonder what rickey has done to get those...

-t
     
besson3c
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Aug 14, 2007, 06:14 PM
 
Is the concern for the balls/stars simply playful banter, or does it really matter to you guys?
     
starman
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Aug 14, 2007, 06:16 PM
 
It depends.

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turtle777
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Aug 14, 2007, 06:18 PM
 
Originally Posted by besson3c View Post
Is the concern for the balls/stars simply playful banter, or does it really matter to you guys?
Well, I wouldn't mind getting 5 little turtle stars

-t
     
starman
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Aug 14, 2007, 06:19 PM
 
Originally Posted by turtle777 View Post
Well, I wouldn't mind getting 5 little turtle stars

-t
Or 5 microphones

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besson3c
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Aug 14, 2007, 06:23 PM
 
In case the mods are listening and taking orders, I would like 5 test tubes. I would like to attract scientists so that I can peddle my stool samples with greater success.
     
Stogieman
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Aug 14, 2007, 06:28 PM
 
Originally Posted by stwain2003 View Post
Do you think that if Apple read our forums that we'd have the iMacs that we currently do?! hahaha
Who knows. Maybe one of the iMac engineers was insulted by Ca$h while visting this board and decided to throw in a slower graphics card as "payback."

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