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amazing · May 10, 2010, 10:58 AM

This video is absolutely brilliant: you gotta watch it!

Simon Sinek is the author of "Start with Why" which I now have to go out and buy.

Video: The secret of Apple's success - Apple 2.0 - Fortune Tech

And Apple is doing it again with the iPad.

Cold Warrior · May 10, 2010, 11:55 AM

I had to read his wiki to figure out that accent. Mostly US American but his upbringing slips out briefly but regularly.

SSharon · May 31, 2010, 10:41 PM

Thanks for posting this. I enjoyed the video and passed it along to some people I thought would be interested in it.

Is there any listing of best of TED videos?

Cold Warrior · May 31, 2010, 10:52 PM

Why did you post in the pol-war lounge? Seems like it should be moved to the Lounge.

ThinkInsane · Jun 1, 2010, 04:17 AM

I agree

Phileas · Jun 1, 2010, 06:55 AM

TED rocks. And now works on the iPad too.

Spheric Harlot · Jun 1, 2010, 09:26 AM

Originally Posted by Phileas

TED rocks. And now works on the iPad too.

It's been working on the iPhone for a few months now.

(BTW, I was going to pass this on to you - figured it was elementary to you, but it's nice to have it spelled out in such succinct fashion)

Atheist · Jun 1, 2010, 09:57 AM

Interesting theory... but how does he explain the the success of companies such as Microsoft, Wal-Mart, Proctor & Gamble, GE, Nestle, etc... I doubt people that shop at Wal-Mart care about anything more than the prices.

Phileas · Jun 1, 2010, 09:58 AM

The content of the presentation itself is old news - like 5000 year old news. Leaders - political, religious and economical - have always known that, if you want to affect change, you appeal to the heart rather than the brain.

Like many business book authors he's found one single insight, dressed it up with made up language - "the golden circle" - and is now promoting the hell out of it.

Phileas · Jun 1, 2010, 09:59 AM

Originally Posted by Atheist

Interesting theory... but how does he explain the the success of companies such as Microsoft, Wal-Mart, Proctor & Gamble, GE, Nestle, etc... I doubt people that shop at Wal-Mart care about anything more than the prices.

None of these companies want to change the world. They operate in a different way.

amazing · Jun 1, 2010, 10:50 AM

Thanks for moving it to the lounge!

It's pretty obvious that MS, Walmart et al. can't wrap their understanding around the approach of appealing to the heart...though it's pretty obvious that the heart inspires more loyalty in the long run.

amazing · Jun 1, 2010, 11:26 AM

Here's another curious incomprehension--analysts just can't understand how Apple succeeds: they're shocked that Apple could sell so many iPads.

Analysts hastily revise iPad numbers - Apple 2.0 - Fortune Tech

Here's a device that the mind can't grasp because it has no clear niche. The mind asks, 'why would anyone want that device when they already have a smartphone, a kindle, a laptop?'

Atheist · Jun 1, 2010, 12:11 PM

Originally Posted by amazing

It's pretty obvious that MS, Walmart et al. can't wrap their understanding around the approach of appealing to the heart...though it's pretty obvious that the heart inspires more loyalty in the long run.

So basically what's he's saying is that if you want to have a successful company that appeals to the heart, you should market yourself as a company that appeals to the heart?

Spheric Harlot · Jun 1, 2010, 02:59 PM

Originally Posted by amazing

Here's another curious incomprehension--analysts just can't understand how Apple succeeds: they're shocked that Apple could sell so many iPads.

Analysts hastily revise iPad numbers - Apple 2.0 - Fortune Tech

Here's a device that the mind can't grasp because it has no clear niche. The mind asks, 'why would anyone want that device when they already have a smartphone, a kindle, a laptop?'

they're judging trajectory by where the puck's been, not where it's heading.

Jobs likes that Gretzky quote - and the Ford one on how if he'd asked people what they wanted, they'd have said "a faster horse".

Analysts and slashdotters have no capacity for understanding that people want iPads BECAUSE they're not an iPhone, a Kindle, or a laptop.

macaddict0001 · Jun 2, 2010, 04:40 AM

That was one of the more inspiring presentations I have seen.

Andy8 · Jun 2, 2010, 12:57 PM

I noticed he mentioned a string of Apple products, including a DVR. I guess he was confusing the ATV with a DVR.

Salty · Jun 4, 2010, 04:37 AM

Brilliant, I actually forwarded to several people I know

... I never do that.

Phileas · Jun 4, 2010, 06:31 AM

Originally Posted by Spheric Harlot

they're judging trajectory by where the puck's been, not where it's heading.

I think the quote you're referring to is actually: "I skate to where the puck is going to be, not where it has been."

The Ford quote is absolutely true. Too many people hide behind focus groups.

Doofy · Jun 4, 2010, 06:53 AM

Originally Posted by amazing

Here's a device that the mind can't grasp because it has no clear niche. The mind asks, 'why would anyone want that device when they already have a smartphone, a kindle, a laptop?'

It's not hard to figure out, is it?

Phileas · Jun 4, 2010, 08:17 AM

The beauty with touch is that it works just the way the human brain does. A keyboard puts a barrier between the user and the experience, in a well designed touch device, which the iPad is despite its shortcomings, the OS disappears almost completely.

Rather than learning how a computer works, you're manipulating objects, something we've evolved to do.