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A little research help fellas?
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Professional Poster
Join Date: Mar 2003
Location: In the South
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I'm working on a (faux) ad campaign for an energy drink. My target is 16-25 year olds- mostly male. My question for you is what magazines are you guys reading? For leisure, pleasure, technology. I have a small list in mind, but feel free to enlighten me. Think of the largest audience vs obscure stuff.
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Addicted to MacNN
Join Date: Nov 2007
Location: In the hearts and minds of MacNNers
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Wired
Playboy
Yes, I know she said read
One begets the other, I suppose.
Edit: Oops, the poll wasn't up when I answered.
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Addicted to MacNN
Join Date: Feb 2001
Location: Your Anus
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Cat Fancy and Arthritis Today.
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My sig is 1 pixel too big.
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Addicted to MacNN
Join Date: Nov 2007
Location: In the hearts and minds of MacNNers
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Professional Poster
Join Date: Mar 2003
Location: In the South
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Originally Posted by Dakar the Fourth 
Wired
Playboy
Yes, I know she said read
One begets the other, I suppose.
Edit: Oops, the poll wasn't up when I answered.
Those are good too tho. Thanks! I couldn't list them all, I just guessed to get the ball rolling.
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Addicted to MacNN
Join Date: Mar 2001
Location: USA
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Posting Junkie
Join Date: Jan 2006
Location: Colorado
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Addicted to MacNN
Join Date: Feb 2001
Location: Your Anus
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Originally Posted by Dakar the Fourth
Your cat has arthritis?
No, I just have a hell of a time picking her up.
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My sig is 1 pixel too big.
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Professional Poster
Join Date: Mar 2003
Location: In the South
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Originally Posted by RAILhead
The internet?
Such as?
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Professional Poster
Join Date: Feb 2007
Location: T •
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Originally Posted by ort888
Cat Fancy and Arthritis Today.
Don't forget Oatmeal Enthusiast!
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Moderator  Join Date: Feb 2006
Location: on the verge of insanity
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25 male here, I read Wired and the local newspaper.
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I like my water with hops, malt, hops, yeast, and hops.
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Posting Junkie
Join Date: Nov 1999
Location: Cape Cod, MA
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If I pick up a magazine it's usually Scientific American or Car and Driver/Motor Trend.
I have been known to flip through a Maxim here or there as well.
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Mac Elite
Join Date: Mar 2007
Location: WI, United States
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Stuff may as well be removed from the list, as they've hit their last issue, but I put my vote in anyways.
And my list not on the list...
Wired
Popular Science
National Geographic
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I have returned... 2020 MacBook Air - 1.1 GHz Quad-Core i5 - 16 GB RAM
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Clinically Insane
Join Date: Apr 2003
Location: 46 & 2
Status:
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Rolling Stone
Playboy
Stereophile
I subscribe to other mags too, but those are the most widely distributed.
<--- old fart, well beyond 25.
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"Those who expect to reap the blessings of freedom must, like men, undergo the fatigue of supporting it."
- Thomas Paine
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Professional Poster
Join Date: Mar 2003
Location: In the South
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That's ok, if they are gone or of a dif genre. Just trying to find my captive audience and the type of stuff they look at.
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Mac Elite
Join Date: Jan 2003
Location: San Diego
Status:
Offline
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I'm in my mid twenties:
Fast Company.
Mens Health. (probably most relevant to your objective)
Make. (love make magazine)
How.
CA
Road & Track.
Aperture.
View Camera.
Adbusters.
American Cinematographer.
MIT Technology Review.
Inc.
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Administrator  Join Date: Apr 2001
Location: San Antonio TX USA
Status:
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I've seen way too many "odd" ads in American Cinematographer-PLEASE don't market even a fake energy drink there! It's bad enough to find "natural tobacco" cigarette and "pheremone female attractant" ads in PC Magazine...
Which magazines you choose should be related to WHICH 16-25 demographic you're interested in. Auto enthusiasts? The demographic formerly known as "Metrosexuals"? Photography buffs? Computer nerds? Reenactors (and what particular period they're reenacting)? The one universal about the 16-25 demographic is that they are not at all unified.
I like the suggestions of Wired, Mens Health, Road & Track, Popular Science, Popular Mechanics, Sports Illustrated, and Playboy. Note that a LOT of people outside that age range read these magazines-I've been a Playboy subscriber for longer than the top age of that demographic! (And yes, I do read the articles-eventually.  ) Maxim, Stuff, Rolling Stone and other "culture" related magazines are a good idea too. But watch out for spreading yourself too thin if you're actually more interested in 16-25 year olds that are technically savvy or those that are interested in fitness activities-you don't want to advertise in Popular Science if you want to attract business from a Runner's World reader.
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Glenn -----OTR/L, MOT, Tx
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Senior User
Join Date: Jan 2001
Location: Sydney
Status:
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Originally Posted by RAILhead
The internet?
exactly. why pay for it when I'm already paying for an internet connection.
You can find better and more current info on anything online.
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Moderator Join Date: Feb 2006
Location: on the verge of insanity
Status:
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Originally Posted by ghporter
The demographic formerly known as "Metrosexuals"?
They came and went already?
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I like my water with hops, malt, hops, yeast, and hops.
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Mac Elite
Join Date: Jan 2003
Location: San Diego
Status:
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Originally Posted by ghporter
I've seen way too many "odd" ads in American Cinematographer-PLEASE don't...
Are you sure you meant American Cinematographer?
I've had a subscription for years and I only see film industry relevant ads in there. Like academy award consideration ads, film ads, dolly/crane ads, etc.
BTW;
the magazines I listed are publications I read on a monthly basis, not necessarily magazines I would recommend kerivit to "advertise" in.
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Addicted to MacNN
Join Date: Nov 2007
Location: In the hearts and minds of MacNNers
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Originally Posted by MM-o4
exactly. why pay for it when I'm already paying for an internet connection.
Because I no longer have a laptop to take into the can with me.
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Administrator Join Date: Apr 2001
Location: San Antonio TX USA
Status:
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Originally Posted by iMOTOR
Are you sure you meant American Cinematographer?
I've had a subscription for years and I only see film industry relevant ads in there. Like academy award consideration ads, film ads, dolly/crane ads, etc.
Yes, though to me, "any" non motion picture related ads in American Cinematographer are too many. I've seen a few, mostly in the back of the magazine, that were way off subject (which is puzzling since this is a professional journal), but they were jarring because they were such poor fits. I can't remember which issues I saw them in, but one was "non-film" makeup related and pretty obviously so. Not as bad as cigarette ads in PC Magazine, but not what I expect to see in a journal.
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Glenn -----OTR/L, MOT, Tx
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Professional Poster
Join Date: Jun 2007
Status:
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Not too many magazines these days. Not when I get most of my information from the net.
The mags I do read occasionally are newsweek, time, sports illustrated and macworld.
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Professional Poster
Join Date: Mar 2002
Status:
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Originally Posted by KeriVit
I'm working on a (faux) ad campaign for an energy drink. My target is 16-25 year olds- mostly male. My question for you is what magazines are you guys reading? For leisure, pleasure, technology. I have a small list in mind, but feel free to enlighten me. Think of the largest audience vs obscure stuff.
Oops, I'm sorry. Take one vote off of other. I didn't read your post quoted above until after I voted. I'm not within the 16-25 age group.
When I was between 16 and 25 I read:
Popular Mechanics
Popular Science
Mac User
Mac World
Popular Photography
Popular Electronics
US News & Report
Playboy
Hey, it was before Al Gore invented the Internet, I had to have something to read.
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Clinically Insane
Join Date: Jul 2005
Location: Vacation.
Status:
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Energy drink?
What about the mags which cater for the club-goers. You know, the folks who take an e and dance all night?
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Been inclined to wander... off the beaten track.
That's where there's thunder... and the wind shouts back.
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Professional Poster
Join Date: Jun 2007
Status:
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Yeah take mine off too. Too bad the poll didn't state the age constraint.
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Professional Poster
Join Date: Mar 2003
Location: In the South
Status:
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Age doesn't mean you can't play along. Suggestions welcome. This particular drink just seems to have a niche with college kids and such because it is only $1. Obviously, anyone can drink it. I'm thinking edgier, trendier mags?
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