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KeriVit · May 5, 2007, 02:08 PM

I need to come up with a marketing/advertising plan (class project) for introducing a Canadian product to the U.S. It needs to be something that is not already available here. Most of what I'm finding is already in the U.S.

Can anyone think of an interesting product that you like that is NOT available yet?

Thanks

mduell · May 5, 2007, 02:20 PM

Canadian Tire money

highstakes · May 5, 2007, 02:38 PM

Will a car work? I know there is a Canadian model of Acura not sold in the U.S.

Mastrap · May 5, 2007, 02:42 PM

Originally Posted by mduell

Canadian Tire

Canadian Tire and Rona should both work. What about beers?

KeriVit · May 5, 2007, 03:02 PM

They seem kinda like Lowe's and Home Depot. I like the thinking, but is there a specific product or something unique that we don't have here? Maybe like a beverage or a food or specific furniture. Something more specific.

Thanks.

Eug · May 5, 2007, 03:04 PM

Yeah, a microbrewery beer brand is an interesting idea. The EtOH content is higher too.

besson3c · May 5, 2007, 03:08 PM

Poutine? The President's Choice food brand?

Oisín · May 5, 2007, 03:19 PM

Céline Dion?

KeriVit · May 5, 2007, 03:21 PM

I think Wal-Mart used to sell President's choice, but it has since been changed to Sam's Choice.

Is there a specific Poutine product or is it just a dish?

Salty · May 5, 2007, 04:02 PM

Roots? Haha.

Eug · May 5, 2007, 04:46 PM

Originally Posted by Oisín

Céline Dion?

She already lives in Las Vegas... fortunately.

besson3c · May 5, 2007, 04:54 PM

Originally Posted by KeriVit

I think Wal-Mart used to sell President's choice, but it has since been changed to Sam's Choice.

Is there a specific Poutine product or is it just a dish?

Well Sam's Choice seems to be a crappy brand. President's Choice stuff kick ass. Perhaps they aren't identical?

G4ME · May 5, 2007, 05:07 PM

and make sure its spelled properly too

SirCastor · May 5, 2007, 05:10 PM

What about Milk in a bag or something like that? Milk is in the US, but we don't have it in a bag, and it seems like a good idea.

Dork. · May 5, 2007, 05:34 PM

Originally Posted by besson3c

Poutine? The President's Choice food brand?

Poutine FTW!

analogue SPRINKLES · May 5, 2007, 05:36 PM

Back when it first came out in the US I saw ads for some booze beverage called Zima. I ask for it for years up here and nobody ever heard of it. Heck, they even made fun of it on the Simpsons so I am dying to know for 15 years what it tastes like!

SpaceMonkey · May 5, 2007, 05:42 PM

Could it be a TV show or something?

Railroader · May 5, 2007, 05:53 PM

Originally Posted by analogue SPRINKLES

Back when it first came out in the US I saw ads for some booze beverage called Zima. I ask for it for years up here and nobody ever heard of it. Heck, they even made fun of it on the Simpsons so I am dying to know for 15 years what it tastes like!

Sweet beer without the beer flavor. Like a thicker sprite with alcohol.

KeriVit · May 5, 2007, 05:55 PM

Originally Posted by analogue SPRINKLES

Back when it first came out in the US I saw ads for some booze beverage called Zima. I ask for it for years up here and nobody ever heard of it. Heck, they even made fun of it on the Simpsons so I am dying to know for 15 years what it tastes like!

Refreshing but leaves me with a massive headache the next day.

KeriVit · May 5, 2007, 05:56 PM

Originally Posted by SpaceMonkey

Could it be a TV show or something?

Might lead me to somethin... whatcha got?

KeriVit · May 5, 2007, 05:57 PM

Originally Posted by G4ME

and make sure its spelled properly too

That would just be introducing a new flavor unfortunately.

residentEvil · May 5, 2007, 05:58 PM

Originally Posted by SirCastor

What about Milk in a bag or something like that? Milk is in the US, but we don't have it in a bag, and it seems like a good idea.

yes we do. slide the bag in a pitcher, and cut a 45 out of one of the corners...

have it had here for decades; and still do.

Wiskedjak · May 5, 2007, 06:00 PM

Igloos?

residentEvil · May 5, 2007, 06:01 PM

Originally Posted by KeriVit

I need to come up with a marketing/advertising plan (class project) for introducing a Canadian product to the U.S. It needs to be something that is not already available here. Most of what I'm finding is already in the U.S.

Can anyone think of an interesting product that you like that is NOT available yet?

Thanks

you need to pick a product that has the same name, but is totally different. for example, US Smarties (smaller version of sweettarts, more or less) vs Canada Smarties (damn near an M&M).

would make for a neat gimmick.

besson3c · May 5, 2007, 06:15 PM

lots of chocolate bars are Canada only.

mduell · May 5, 2007, 07:15 PM

Originally Posted by KeriVit

They seem kinda like Lowe's and Home Depot. I like the thinking, but is there a specific product or something unique that we don't have here? Maybe like a beverage or a food or specific furniture. Something more specific.

Neither Lowe's nor Home Depot have their own currency.

Kevin · May 5, 2007, 07:57 PM

Zimas are a hit with girls that don't like the taste of beer and such.

Use a straw, it's more lady like.

Visnaut · May 5, 2007, 09:17 PM

Beavertails

Either that or topless breakfast (NSFW).

SpaceMonkey · May 6, 2007, 02:18 AM

Originally Posted by analogue SPRINKLES

Back when it first came out in the US I saw ads for some booze beverage called Zima. I ask for it for years up here and nobody ever heard of it. Heck, they even made fun of it on the Simpsons so I am dying to know for 15 years what it tastes like!

What does this have to do with Canada? Zima is made by Coors.

I would almost suggest Molson, just because it is damned hard to find in "regular" supermarkets anywhere outside of the states that immediately border Canada.

Eug · May 6, 2007, 10:16 AM

Originally Posted by Dork.

Poutine FTW!

Poutine is quite popular in parts of Florida.

Originally Posted by Visnaut

Beavertails

Either that or topless breakfast (NSFW).

So do they serve Beavertails there?

KeriVit · May 6, 2007, 12:03 PM

Originally Posted by Visnaut

Beavertails

Either that or topless breakfast (NSFW).

You might have the winner.

lpkmckenna · May 6, 2007, 09:09 PM

Robertson screws:
Screws (for metal or wood) with a square hole in the top rather than a straight or X-shaped one. Robertson screwdrivers come in different colors to indicate what size they are. Green number ones and red number twos are the most common. Robertson screws are just about impossible to strip, unlike Phillips-head ones, which become unusable about thirty seconds after you've brandished the screwdriver at them. They'd be popular in the States except that Henry Ford wanted exclusive rights to them, and Robertson (the inventor, a Canadian) refused to sell.

Railroader · May 6, 2007, 09:19 PM

Originally Posted by lpkmckenna

Robertson screws:
Screws (for metal or wood) with a square hole in the top rather than a straight or X-shaped one. Robertson screwdrivers come in different colors to indicate what size they are. Green number ones and red number twos are the most common. Robertson screws are just about impossible to strip, unlike Phillips-head ones, which become unusable about thirty seconds after you've brandished the screwdriver at them. They'd be popular in the States except that Henry Ford wanted exclusive rights to them, and Robertson (the inventor, a Canadian) refused to sell.

These have been sold in the USA for quite some time now. I use them with my pocket-hole jig. And they cam-out WAY too much.

lpkmckenna · May 6, 2007, 09:27 PM

Originally Posted by Railroader

These have been sold in the USA for quite some time now. I use them with my pocket-hole jig. And they cam-out WAY too much.

Yeah, I wasn't sure when I posted.

©öñFü$íóÑ · May 7, 2007, 01:11 AM

Originally Posted by KeriVit

I need to come up with a marketing/advertising plan (class project) for introducing a Canadian product to the U.S. It needs to be something that is not already available here. Most of what I'm finding is already in the U.S.

Can anyone think of an interesting product that you like that is NOT available yet?

Thanks

"Triple "O" Sauce"?

turtle777 · May 9, 2007, 01:59 PM

How about a sport: clubbing baby seals

-t

kmkkid · May 9, 2007, 02:12 PM

Common courtesy, and respect for fellow man?

Laminar · May 9, 2007, 02:30 PM

Sucking?

analogue SPRINKLES · May 9, 2007, 02:47 PM

Oh I know what we got that the US doesn't...

Bilingual English/French packaging and instructions for everything.

Railroader · May 9, 2007, 07:27 PM

Originally Posted by analogue SPRINKLES

Oh I know what we got that the US doesn't...

Bilingual English/French packaging and instructions for everything.

Instead it is Spanish/English.

Actually, nearly everything I buy these days has English/French/Spanish/German/Japanese instructions.

Railroader · May 9, 2007, 07:27 PM

Originally Posted by Laminar

Sucking?

You are on a roll today!

analogue SPRINKLES · May 9, 2007, 07:30 PM

Originally Posted by Railroader

Instead it is Spanish/English.

Actually, nearly everything I buy these days has English/French/Spanish/German/Japanese instructions.

It is worse up here. Just about box/product etc is 50/50 for each language. Some products take longer to get here just because of the bilingual boxes.

Railroader · May 9, 2007, 07:43 PM

Originally Posted by analogue SPRINKLES

It is worse up here. Just about box/product etc is 50/50 for each language. Some products take longer to get here just because of the bilingual boxes.

I don't think you understand. EVERYTHING is bi-ligual here as well. Just different languages. Even my laundry detergent is in a bi-lingual box.

And how can something take longer just because you add another language? It's not like French is a dead language and only three people speak it.

residentEvil · May 9, 2007, 08:22 PM

and, all new chain stores built (lowes, target, wal-mart, etc) are now bi and /or tri lingual. some of the older stores are even converting. but as they build new, everything is in 2 or 3 languages. even the shopping cart corals.

lpkmckenna · May 9, 2007, 08:48 PM

Originally Posted by Laminar

Sucking?

The female half, yes. They also put out before marriage, unlike those prudes you Yanks are raising.

Railroader · May 9, 2007, 09:52 PM

Hook. Line. Sinker.

I knew I could count on lickmypenna.

The Godfather · May 10, 2007, 12:22 AM

I was going to say "pirated DVDs", but they are illegal in the US.