Welcome to the MacNN Forums.

If this is your first visit, be sure to check out the FAQ by clicking the link above. You may have to register before you can post: click the register link above to proceed. To start viewing messages, select the forum that you want to visit from the selection below.

You are here: MacNN Forums > News > Tech News > Apple's iPad maintains global dominance, but loses further ground

Apple's iPad maintains global dominance, but loses further ground
Thread Tools
NewsPoster
MacNN Staff
Join Date: Jul 2012
Status: Offline
Reply With Quote
Jul 24, 2014, 11:56 AM
 
Although Apple's iPad is still the leading tablet globally, the company is continuing to lose marketshare, according to new IDC shipment data. Year-over-year, Apple's June-quarter tablet share fell from 33 to 26.9 percent, based on shipments of 13.3 million iPads this quarter versus 14.6 million in Q2 2013. The company's next closest competitor, Samsung, saw its share slip from 18.8 percent to 17.2.

Apple and Samsung's losses were the gain of companies like Lenovo and ASUS. The former grew its share from 3.3 to 4.9 percent, while ASUS advanced from 4.5 to 4.6. IDC's nebulous "others" category -- which includes companies like Amazon and Microsoft, alongside no-name Chinese brands -- grew from 37 to 44.4 percent. Acer failed to benefit, sliding from 3.4 percent to two percent.

IDC credits the figures to the evolution of the tablet industry. "By now, most traditional PC and phone vendors have at least one tablet model in the market, and strategies to move bundled devices and promotional offerings have slowly gained momentum," it writes. Notably the company's data includes hybrid tablets, which also function as laptops, and which may skew perceptions compared to limiting the data to "dedicated" tablets.
( Last edited by NewsPoster; Jul 25, 2014 at 01:36 AM. )
     
bjojade
Junior Member
Join Date: Jun 2007
Status: Offline
Reply With Quote
Jul 24, 2014, 12:58 PM
 
Which is more important, shipment marketshare, or usage marketshare? Yes, Apple is selling less iPads because everyone has one now. People are still using iPad 1's and iPad 2's. How many 4 year old other tablets are in use at all?
     
apostle
Forum Regular
Join Date: Apr 2008
Status: Offline
Reply With Quote
Jul 24, 2014, 01:18 PM
 
I have an iPad 1. I have no plans to "upgrade" it. The newer tablets do nothing for me personally that I can't do on my iPad 1.
     
davesmall
Fresh-Faced Recruit
Join Date: Oct 2006
Status: Offline
Reply With Quote
Jul 24, 2014, 01:48 PM
 
Apple is not competing against cheap tables in the $100 to $300 price range. That isn't a market that they've targeted at all. Therefore, they aren't losing customers to those products.

Where Apple far outdistances all the rest is in usage statistics. Apple users love their iPads and use them constantly. Other brands, not so much.
     
TomMcIn
Fresh-Faced Recruit
Join Date: Dec 2001
Status: Offline
Reply With Quote
Jul 24, 2014, 03:15 PM
 
Using overall shipping counts is just what lazy writers and analysts use to fill their quotas. Usage and profit are the critical factors and if writers can't collect these, they should stop writing. If companies won't report these, they should be excluded from the analysis. When companies lose the free advertising that comes with such reports, they may decide to expose the truth.
     
Charles Martin
Mac Elite
Join Date: Aug 2001
Location: Maitland, FL
Status: Offline
Reply With Quote
Jul 24, 2014, 05:59 PM
 
We do routinely mention -- though this particular article omits it -- that these figures are based on shipments only and are thus in no way reflective of sales to end-users, though shipments can be indicative of general trends.
Charles Martin
MacNN Editor
     
   
Thread Tools
 
Forum Links
Forum Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts
BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Top
Privacy Policy
All times are GMT -4. The time now is 03:13 PM.
All contents of these forums © 1995-2017 MacNN. All rights reserved.
Branding + Design: www.gesamtbild.com
vBulletin v.3.8.8 © 2000-2017, Jelsoft Enterprises Ltd.,