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What does Apple look at when placing an Apple Store?
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Mac Elite
Join Date: Mar 2002
Location: Oklahoma City
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So, I've noticed that Apple tends to put these Apple Stores in upscale malls or affluent neigbhorhoods. Seems like they're in large metro areas for the most part (are there any that aren't?). What else have you noticed about the locations of Apple Stores? Any other stores that are nearly ALWAYS by an Apple Store?
I'm hoping that the Oklahoma City metro area would be a candidate for an Apple Store...but it's probably wishful thinking on my part.
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Mac Elite
Join Date: May 2001
Location: Northampton, MA USA
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Apple definitely seems to prefer upscale centers, but hey, Gateway opened their stores in strip malls and look how that turned out.
I think it's more about the demographics than the size of a metro area. How does OC compare to, say, Memphis or Albany? Or Hartford?
If there's a mall or center in OC or a nearby "affluent" suburb with a Restoration Hardware, Pottery Barn, Nordstrom or the like, you may be a candidate for an Apple Store.
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Mac Enthusiast
Join Date: May 2003
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The three things you need.
Location
Location
Location
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Clinically Insane
Join Date: Jun 2000
Location: Union County, NJ
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Some decisions make little sense. 3 stores in Northern NJ, with one (Tice's Corner) 10 minutes from the Palisades Mall in NY.
Mike
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Grizzled Veteran
Join Date: Jan 2001
Location: Evansville, IN
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They need to put one Evansville. Driving 200+ miles to the nearest Apple Store or CompUSA sucks. What's worse is that we have a frigging Gateway store but no Apple store. =p
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Mac Elite
Join Date: Sep 2001
Location: Folding customer returned size 52 underwear.
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What Apple doesn't place stores in the middle of the Ghetto? I am so shocked!
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{ v2.3 Now Jesus free}
Religions are like farts: yours is good, the others always stink.
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Mac Elite
Join Date: Jan 2001
Location: Salt Lake City
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Ahhh. Look who's back. Our beloved dimwit: K-Mart!
I wish there was an Apple store in Utah. During the last keynote, there was a slide showing "Where people who buy computers live", and there was a dot on Salt Lake. But there is still no Apple store here, the closest ones are in Colorado and Las Vegas. There are several places with 2 or 3 Apple stores within 20 miles of each other, but I would still have to drive to Vegas. (Not always a bad thing, going to Vegas, but annoying.)
There is even a perfect spot for an Apple store here. Right next to Pottery Barn and across from Restoration Hardware. The spot is even available right now.
Oh well, I'll just have to use my brothers Student ID, and buy for cheaper from the BYU bookstore.
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Professional Poster
Join Date: Apr 2001
Location: Capital city of the Empire State.
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From a secret Apple corporate memo:
"Make sure we don't open any Apple Stores within 3 states of that d@mn whiner Kitschy!"
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/mal
"I sentence you to be hanged by the neck until you cheer up."
MacBook Pro 15" w/ Mac OS 10.8.2, iPhone 4S & iPad 4th-gen. w/ iOS 6.1.2
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Mac Elite
Join Date: Mar 2002
Location: Oklahoma City
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Originally posted by BrunoBruin:
I think it's more about the demographics than the size of a metro area. How does OC compare to, say, Memphis or Albany? Or Hartford?
Size-wise, OKC has 1.1 million people in the metro. Memphis has 1.1 million. And Albany has 875,000. Does Albany have an Apple Store?
If there's a mall or center in OC or a nearby "affluent" suburb with a Restoration Hardware, Pottery Barn, Nordstrom or the like, you may be a candidate for an Apple Store.
There are three malls in OKC. 2 of them I would think are candidates for an Apple Store. Penn Square Mall is located on the more affluent northwest side of OKC. In my opinion, this mall's age groups is going to be the middle agers on up, primarily. From the Penn Square web site:
Dillard's, Foley's and JCPenney, Penn Square Mall is the exclusive home to many stores such as Cache', Georgiou, Mr. Ooley's (Armani/Oxxford), Pottery Barn, Ann Taylor, Sharper Image, Williams-Sonoma, Banana Republic and Godiva Chocolatier
Penn Square has the "upscale-mall" feel.
The other candidate is Quail Springs Mall. It's located just a few minutes from OKC's most affluent suburb, Edmond. The age group of this mall seems to be high-schoolers/college/young married couples. They have Hollister, Abercrombie, Gap, Aeropostale among others and the nicest theater in the metro: a 24 screen AMC.
So, it seems there are two good choices here...I just wonder what's stopping them.
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Mac Elite
Join Date: Mar 2002
Location: Oklahoma City
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Originally posted by malvolio:
From a secret Apple corporate memo:
"Make sure we don't open any Apple Stores within 3 states of that d@mn whiner Kitschy!"
It's a conspiracy!
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Mac Enthusiast
Join Date: Apr 2001
Location: Newton, MA, USA
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Hard to figure sometimes, where they wind up. Back two years ago at the opening of the store at the Northshore Mall in Massachusetts, some higher-up in their retail division said they were looking at lots of places, and often they had ideas of 'perfect' places suggested by people that just couldn't work out for some reason or another. At the time, they were talking about one in Harvard Square that never actually happened. Now, there's a big vacancy from a former Gap store in Kenmore Sq that would've been an ideal place for one (very prominent), but alas, they're already 5 minutes away in CambridgeSide. D'oh. Must be kinda a hard job to figure stuff like that out...
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Addicted to MacNN
Join Date: Jan 2002
Location: PDX
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And what's wrong with Portland, OR? We only got 2 crappy Authorized Apple resellers out here. We need an official store!
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Mac Elite
Join Date: May 2001
Location: Northampton, MA USA
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Originally posted by Kitschy:
Size-wise, OKC has 1.1 million people in the metro. Memphis has 1.1 million. And Albany has 875,000. Does Albany have an Apple Store?
Albany does indeed, at the Crossgates Mall. I shopped for a PowerBook there.
I had no idea Memphis was that big. I must spend some time there the next time I blow through Tennessee.
I don't care where else Apple has stores in the Boston area, they need a store in Faneuil Hall. Zillions of people go through there every day.
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Mac Elite
Join Date: May 2001
Location: Aiken, South Carolina, USA
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I wised they'd open one down south, like in Atlanta or Augusta,GA or Columia, SC
I heard there was gonna be one neaw Savannah..
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Apple II GS | Powerbook 165 | iMac Rev. A 96mb RAM| iBook G3 500mhz, 128mb RAM | Power Macintosh G5 1.6ghz, 2.25gb RAM | Black MacBook 2ghz, 2gb RAM | iPhone Rev. A 8gb HD
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Fresh-Faced Recruit
Join Date: Jun 2003
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Isn't there one in Lenox Square in Atlanta?
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Addicted to MacNN
Join Date: May 2001
Location: Zip, Boom, Bam
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I think Apple does a simple checklist.
1. Large numbers of potential Mac users with disposable income -check.
2. Good storefront locations -check.
3. Solid tech-related infastructure nearby -check.
4. Area where the physical location itself will get Apple more exposure, and therefore translate to more sales -check.
5. Aww screw it! Let's just build another one in the LA metro area!
Six of them so far.
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Professional Poster
Join Date: Apr 2001
Location: Capital city of the Empire State.
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Originally posted by ::maroma:::
And what's wrong with Portland, OR? We only got 2 crappy Authorized Apple resellers out here. We need an official store!
Too close to Redmond, WA.
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/mal
"I sentence you to be hanged by the neck until you cheer up."
MacBook Pro 15" w/ Mac OS 10.8.2, iPhone 4S & iPad 4th-gen. w/ iOS 6.1.2
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Mac Elite
Join Date: Dec 2002
Location: Silicon Valley
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They want to keep it "classy" and put it in the highly populated areas.
But don't they seem to be overboard in California?!
There are plenty other large cities that have jack shi*t!
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Anyone who would letterspace blackletter would steal sheep. - Frederic Goudy
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Professional Poster
Join Date: Apr 2003
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Too close to Redmond, WA.
I don't think so since there's one in Bellevue -- 10 minutes from Redmond.
Secondly, Apple looks at $$$.
If there isn't one in Portland it's because Apple doesn't think the economy will support it.
Here where I live they have stores and every single one of them is in prestigious areas with high traffic.
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Fresh-Faced Recruit
Join Date: Jun 2003
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i think the tulsa area would be a much better place for an apple store.
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Mac Elite
Join Date: Oct 2001
Location: Umbrella Research Center
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Originally posted by ckohler:
They need to put one Evansville. Driving 200+ miles to the nearest Apple Store or CompUSA sucks. What's worse is that we have a frigging Gateway store but no Apple store. =p
evansville sucks tho
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Professional Poster
Join Date: Oct 2001
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Whenever Macs were purchased before, they had to be shipped to either the person directly, or to resellers. Apple probably simply tallied up the areas were they had the largest amount of customers, and set up shop there at the nearest shopping center.
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Clinically Insane
Join Date: Dec 2000
Location: Caught in a web of deceit.
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Downtown or mid-town Toronto would be a perfect spot.
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Occasionally Useful
Join Date: Jun 2001
Location: Liverpool, UK
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Rule #1. it can't be in the UK
lame.
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"Have sharp knives. Be creative. Cook to music" ~ maxelson
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Addicted to MacNN
Join Date: Jan 2002
Location: PDX
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Originally posted by iWrite:
I don't think so since there's one in Bellevue -- 10 minutes from Redmond.
Secondly, Apple looks at $$$.
If there isn't one in Portland it's because Apple doesn't think the economy will support it.
Here where I live they have stores and every single one of them is in prestigious areas with high traffic.
Yeah, this sounds about right. Oregon is in really bad shape economically right now. Unemployment is the highest in the country (or at least was very recently). Our schools are in the crapper. And there are no signs of turning around.
Dammit! I want an Apple Store! I don't want to have to drive to Bellevue! (but I think I will to buy my next new Mac)
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Addicted to MacNN
Join Date: Dec 2000
Location: New York City
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I find SoHo kind of crowded on weekends, so I think there should be one in Brooklyn.
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Mac Elite
Join Date: Apr 2002
Location: Illinois
Status:
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Originally posted by Timo:
I find SoHo kind of crowded on weekends, so I think there should be one in Brooklyn.
Chicago will have 3 shortly...
Damnit! I live an hour from the St Louis one! Why did they have to build it over in West County when the biggest Mac fanatic in the area lives on the east side of the river!
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