[kertong]

See for yourself: http://www.apple.com/hardware/ads/1984/

Did they superimpose that ipod onto her? I thought this commercial was straight from '84..

[Jens Peter]

I notised that too.. A bit odd, but I guess they really want to promote the iPod.

[starman]

That's the old Mac logo.



Mike

[SomeToast]

Originally posted by starman:
That's the old Mac logo.

On the hip, not the shirt.



As long as they were updating, they should have put Gates' mug up on the big screen.

[Millennium]

Originally posted by starman:
That's the old Mac logo.



Mike

She's also wearing an iPod. That has to have been superimposed. Good job doing it, admittedly.

My guess is, however, that this is not the only ad of its type. According to popular legend, the 1984 ad first aired during the Super Bowl. I wouldn't be surprised if we see another remake of that ad this year, but with somewhat more appropriate text ("why 1984 wasn't like 1984" or something like that). What we see on that site is likely a teaser.

By the way, the original ad's first airing wasn't actually during the Super Bowl. It was about a month before then, at something like 2:00 AM on a little-known station in Wisconsin or someplace similar, where it was virtually guaranteed that no one would see it. This was done so that the ad would qualify for the 1984 Clio Awards.

[juanvaldes]

no that's definatly a iPod, look down and right a bit from her shirt mike.

[andi*pandi]

not on her shirt... at her waist.

cool!

[ambush]

Wow, what a nice job! It really looks like it was not added digitally!

[davesimondotcom]

Originally posted by Millennium:
By the way, the original ad's first airing wasn't actually during the Super Bowl. It was about a month before then, at something like 2:00 AM on a little-known station in Wisconsin or someplace similar, where it was virtually guaranteed that no one would see it. This was done so that the ad would qualify for the 1984 Clio Awards.

Twin Falls, Idaho, I think is what it was...Chiat/Day supposedly paid something like $10 to run it there, right before the end of broadcast that day...

[Ratm]

Originally posted by kertong:
See for yourself: http://www.apple.com/hardware/ads/1984/

Did they superimpose that ipod onto her? I thought this commercial was straight from '84..

Uh.. the new revolution!. And that is a different actress......and check the picasso sketch of the first Mac on her shirt.

[AB^2=BCxAC]

20th Anniversary edition. Old and new. No brainer.

[SomeToast]

Originally posted by Ratm:
Uh.. the new revolution!. And that is a different actress......and check the picasso sketch of the first Mac on her shirt.

Nope. Same actress, same shirt (same footage). Only the iPod has been added.

[Daracle]

Is there somewhere I can download this?

[xi_hyperon]

Originally posted by starman:
That's the old Mac logo.



Mike

They mean the actual iPod clipped to her waistband.

[typoon]

Originally posted by Daracle:
Is there somewhere I can download this?

http://www.apple.com/hardware/ads/1984/

[Sarc]

for 1984 standards ... the girl has nice boobs
terrible face though

[kisol007]

I think they call this revisionist history my friends�.

But who really cares?

[Spheric Harlot]

Originally posted by kisol007:
I think they call this revisionist history my friends�

No, it's not...the whole point of the thing is 1984-2004, *20th Anniversary*.

Like they're trying to *fool* somebody.

duh.

[ThinkInsane]

Maybe you guys just aren't observant and didn't notice an ipod clipped to her classic 80's jogging shorts when you first saw it. You just didn't notice it because at the time, you had no idea what this futuristic gadget was. Or not...

[Turias]

It's funny. The modification makes the 1984 ad more like "1984".

---

"It was always like that. She always had the iPod clipped to her hip. Don't you remember? Who were we at war with, anyway?"

[xi_hyperon]

Originally posted by ThinkInsane:
Maybe you guys just aren't observant and didn't notice an ipod clipped to her classic 80's jogging shorts when you first saw it. You just didn't notice it because at the time, you had no idea what this futuristic gadget was. Or not...

Could be, as I didn't notice it at first this time either. I was interested more in the, eh, shirt.

[ironknee]

Originally posted by Turias:
It's funny. The modification makes the 1984 ad more like "1984".

---

"It was always like that. She always had the iPod clipped to her hip. Don't you remember? Who were we at war with, anyway?"

yes, yes now i remember...the ipod was introduced in 1984..

i want the poster

[voodoo]

Anyone have a link to the original 1984 ad?

[xi_hyperon]

Originally posted by voodoo:
Anyone have a link to the original 1984 ad?

Here you go.

[itomato]

Originally posted by kisol007:
I think they call this revisionist history my friends�.

But who really cares?

More like revisionist commemoration..

The updated version shows very clearly where Apple was then, and with the iPod on her hip (and the technology required to put it there), it shows where the Mac has gotten us in 20 years. (20 years?! Holy hell, I'm an old man!)

"Think 2024 will be like 2024?"

[keekeeree]

Since the "driving force behind the ad" was sitting there in the audience, I wonder how he feels about Apple messing with his masterpiece?

[ShotgunEd]

Originally posted by keekeeree:
Since the "driving force behind the ad" was sitting there in the audience, I wonder how he feels about Apple messing with his masterpiece?

I'm sure he's too senile to know they changed it or even to know he made the first ad.
</attempted humour>

[starman]

I didn't even notice the iPod.

Lame.

Mike

[Ganesha]

The answer is obvious Time Travel

[ASIMO]

Time travel, yet still less than 5% of the market? Priceless.

[- - e r i k - -]

Who cares. FINALLY a good QuickTime version of this ad. iPod or not

Oh, and it looks like they added a bevel to the colored Apple as well.

[kikkoman]

I think most guys were watching her boobies bounce.

Originally posted by ThinkInsane:
Maybe you guys just aren't observant and didn't notice an ipod clipped to her classic 80's jogging shorts when you first saw it. You just didn't notice it because at the time, you had no idea what this futuristic gadget was. Or not...

[Eriamjh]

Has anyone compared it frame-by-frame to the original? I swear it looks like a different girl. Her hair seems different. But I haven't seen the original in years or in good quality.

I guess its me and my imperfect memory.

Update: Hmmm other think so, too.
From Macintouch.com:

["Chris"] It's not just an iPod added on to the belt of the heroine - it's an entirely new heroine.
Apple essentially rotoscoped in another actress, and if one looks closely enough, one will note that the iPod clipped to her shorts is way bigger than the standard iPod.
My colleagues and I looked at the revised 1984 commercial from Apple's web site and compared it frame by frame with an older version one of us had. There are subtle moves on the part of the iPodded heroine that shows this is not the same footage and the same actress, including the facial expression as she releases the hammer at the screen.
This project was *very* well done, and must have taken an immense amount of choreography to have matched up as well as it did.

Update 2: OK, I have seen the original and it seems to be the same, just with the iPod. My bad.

[gunnar]

It's superimposed. Here are some comparison frames:

Shot 1
Shot 2

[Mediaman_12]

Originally posted by gunnar:
It's superimposed. Here are some comparison frames:

Shot 1
Shot 2

I thought something else was different. Her shorts arn't as red in the 'updated' version.

[- - e r i k - -]

Originally posted by Mediaman_12:
I thought something else was different. Her shorts arn't as red in the 'updated' version.

A guy who apparently worked on the restoration of the commercial posted a note about it (which he later removed simply saying he wouldn't want to violate his NDA), said among other things:

Originally posted by electric606
...the original print was lost, and we had to work with a copy of the final assembly, you could see all the splices and tape, dust and hair everywhere, it had just been sitting rotting in a vault for 20 years.

This explains some differences in the ads, namely where it pauses longer on the actress before cutting to the hammer. Slow-motion is used to cover up ugliness.

[MacAgent]

It's the same actress, Anya Major.

[Eriamjh]

Whoa. Nobody preserved the original commercial? Are they gonna have to do a Fantasia restoration? WTF!

[Sage]

Originally posted by - - e r i k - -:
Oh, and it looks like they added a bevel to the colored Apple as well.

Yeah, I noticed that too.

BTW, was it just me, or did this version intermittently have very short dropouts in the volume?

[kertong]

It also looks like the actress put on a couple extra pounds, at least in Shot 1.

[MindFad]

I don't know. I hate to criticize it, but the lighting on the iPod seems off during the shot when she actually lets go of the hammer (when the iPod falls into her shadow, I mean). And the iPod shadow seems a bit extreme when it flaps, on top of it almost looking like it drops *below* the line of her shorts towards the end frames. But I'm nitpicky like that, studying composite frames like that.

Sorry, never mind. It was cool, but it would've been cool if they just left it alone, I think, and just rereleased it restored like they did.

[MindFad]

I found the original cut (ahem), but the earbuds weren't in the budget.

http://homepage.mac.com/mindfad/.Movies/my1984.mov

[kertong]

Originally posted by MindFad:
I found the original cut (ahem), but the earbuds weren't in the budget.

http://homepage.mac.com/mindfad/.Movies/my1984.mov

hahaha, classic!!
(stole your smiley hehe)

[dracoleb]

here's another comparison