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TETENAL · Jan 17, 2006, 04:39 PM

Apple has stolen everything in its Intel ad from another ad. See the proof here:

http://www.eliteproductionswi.com/ap...talService.mp4

It looks like Cupertino had its photocopiers running hot when doing the ad.

ort888 · Jan 17, 2006, 04:46 PM

Didn't this just happen with that Eminem ad as well?

wdlove · Jan 17, 2006, 04:49 PM

I Love that commercial, have seen it twice on TV.

greenamp · Jan 17, 2006, 04:49 PM

[fanboy mode]
Maybe the spoof was intentional? Comparing the Mac to a high tech satellite?
[/fanboy mode]

Lame

Miniryu · Jan 17, 2006, 05:05 PM

Ya, it looks pretty intentional to me. If you were planning to use something completely as your own, why would you ape the original so closely? Its not like that commercial was super ground breaking or anything.

baw · Jan 17, 2006, 05:07 PM

Weird.

demibob · Jan 17, 2006, 05:08 PM

Originally Posted by ort888

Didn't this just happen with that Eminem ad as well?

I dont think there was anything wrong with the eminem ad
it was very diffrent from the one people seemed to think it stole the look and feel of

Kerrigan · Jan 17, 2006, 05:11 PM

I bet most people who see that commercial on TV don't even know what a Mac is.

rickey939 · Jan 17, 2006, 05:18 PM

Apple is going to get arrested and thrown in jail due to this felony. In fact, they will be out of business within a week.

Leia's Left Bun · Jan 17, 2006, 05:22 PM

Originally Posted by ort888

Didn't this just happen with that Eminem ad as well?

Yup it sure did. Sick.

demibob · 06:02 PM

I excpect intel did al the filming inside the factory anyway so its not like its apple thats copying them

Leia's Left Bun · Jan 17, 2006, 05:25 PM

Originally Posted by demibob

is skyworks the name of the chip maker in the satelite
I excpect intel did al the filming inside the factory anyway so its not like its apple thats copying them

Intel didn't see the ad until the keynote. Even they were happy with it.

Atomic Rooster · 05:49 PM

sucre bleu!

analogika · Jan 17, 2006, 05:43 PM

Originally Posted by Leia's Left Bun

Intel didn't see the ad until the keynote. Even they were happy with it.

Last I read, they weren't *too* pleased at having all their best customers described as making "dull little boxes performing dull little tasks".

Kerrigan · Jan 17, 2006, 05:50 PM

Ya, I think that was a typo. Intel are a bit pissed off at the ad.

demibob · Jan 17, 2006, 05:52 PM

are they
surley intel must have at seen the add as its almost as much an ad for them as it is for apple

Leia's Left Bun · Jan 17, 2006, 05:54 PM

Originally Posted by analogika

Last I read, they weren't *too* pleased at having all their best customers described as making "dull little boxes performing dull little tasks".

Sorry, ya, were NOT happy with it.

And Intel did not film the ad. You think they have a camera crew on standby all the time? Apple ad agency sent a camera crew over.

Atomic Rooster · Jan 17, 2006, 05:56 PM

Originally Posted by analogika

Last I read, they weren't *too* pleased at having all their best customers described as making "dull little boxes performing dull little tasks".

I don't think Intel really gave a crap. They just issued a statement to distance themselves...like they weren't involve in the ad...it was all Apple's.

Secretly they probably liked the ad.

Xeo · 06:08 PM

It does seem intentional, with just how exact a replica it is. But no doubt about it, it's a copy.

Methinks they would have to have permission to do that. Otherwise it's pretty blatant copyright infringement that would land them a lawsuit. Apple isn't that stupid... or I hope not, anyway.

demibob · Jan 17, 2006, 06:05 PM

wasnt the second clip a music video
that means its about four minuits long
they just picked out a couple of short clips that are similar
how diffrent can chip factorys look anyway

demibob · Jan 17, 2006, 06:06 PM

Originally Posted by Atomic Rooster

I don't think Intel really gave a crap. They just issued a statement to distance themselves...like they weren't involve in the ad...it was all Apple's.

Secretly they probably liked the ad.

IMO i agree. Intel probably liked the add and im sure someone in charge must have seen it.

Eug Wanker · Jan 17, 2006, 06:10 PM

Originally Posted by Atomic Rooster

sucre bleu!

baw · Jan 17, 2006, 06:11 PM

Whomever did the music video probably worked on the Apple ad as well.

Kerrigan · Jan 17, 2006, 06:12 PM

Conrad said that Intel cooperated with Apple for some particulars of the TV spot, but added, "We didn't know what the end result was going to be."

The company did get a peek at the ad before Tuesday's keynote, but it wasn't too much earlier.

"It's probably a good thing that we didn't see them earlier," Conrad said.

link

demibob · Jan 17, 2006, 06:25 PM

so they did know about the add and what it would look like they just didnt see the finished result

Agasthya · Jan 17, 2006, 06:29 PM

I'm getting a whole 0.2k/s from the link above. can someone mirror this?

Kerrigan · Jan 17, 2006, 06:41 PM

Here is engadget's take on the story, if you can't get to news.com

http://engadget.com/2006/01/12/apple...t-too-pleased/

greenamp · Jan 17, 2006, 07:18 PM

Originally Posted by demibob

I dont think there was anything wrong with the eminem ad
it was very diffrent from the one people seemed to think it stole the look and feel of

I agree with you about the Eminem ad. Honda had a Civic commercial almost exactly like it too but nobody seemed to give crap.

greenamp · Jan 17, 2006, 07:20 PM

Originally Posted by Leia's Left Bun

Intel didn't see the ad until the keynote. Even they were happy with it.

If you believe that I have a slightly used MacBook Pro to sell you

Kevin · Jan 17, 2006, 08:42 PM

Originally Posted by Leia's Left Bun

Yup it sure did. Sick.

You mean you THINK they did.

alphamatrix · Jan 17, 2006, 08:57 PM

Think again: http://wiredblogs.tripod.com/cultofm...?topic_id=2025

Agasthya · Jan 17, 2006, 08:59 PM

Originally Posted by alphamatrix

Think again: http://wiredblogs.tripod.com/cultofm...?topic_id=2025

So those guys are going to see how far that one idea takes them in life.

alphamatrix · Jan 17, 2006, 09:00 PM

Seems to be doing pretty well, no?

analogika · Jan 18, 2006, 08:17 AM

We'll have to see how it pans out.

Sub Pop and Postal Service aren't gonna be too pleased - although this story is probably more publicity for both the label and the band than they could ever have afforded to pay for, so good for them.

Question is whether the directors will ever work again.

Leia's Left Bun · Jan 18, 2006, 10:24 AM

Originally Posted by alphamatrix

Think again: http://wiredblogs.tripod.com/cultofm...?topic_id=2025

Still it is really sad that the same directors sell the same project to multiple clients.

Mastrap · Jan 18, 2006, 10:42 AM

To everybody who shouts nonsense like "Apple are thieves":
The Apple marketing department works with a number of suppliers, ad agencies, PR agencies, you name it. Apple does not produce commercials in house, these are services they are buying in.

If they are being sold ideas that have already been sold to a different client then this is hardly Apple's fault, especially when the original video was relatively obscure. Apple will do a certain amount of due diligence on concepts, but there is only that much you can do. These thing have happened and will happen.

production_coordinator · Jan 18, 2006, 10:57 AM

IMHO, there is no way that couldn't be intentional.

TETENAL · Jan 18, 2006, 11:00 AM

It may or may not have been Apple's "fault". Maybe they knew the work of those directors and that's the reason they hired them. On the other hand, if they didn't know their work (which seems unlikely) and have been sold an old idea again, if I would have been Apple I would have been a little bit annoyed now if I had to pay the full price for it. Those directors should charge "upgrade prices" for their clean room videos. On the other hand Apple doesn't have upgrade prices for iLife and Mac OS too, so I guess it's fine with them.

volcano · Jan 18, 2006, 12:38 PM

That's the "Such Great Heights" music video by The Postal Service! Blasphemy!

I knew that ad looked all too familiar when I saw it.

Sue 'em, Ben!

Eug Wanker · Jan 18, 2006, 08:41 PM

Anyone have a link to the Postal Service video? It's not on iTunes.

Agasthya · Jan 18, 2006, 08:53 PM

Originally Posted by Eug Wanker

Anyone have a link to the Postal Service video? It's not on iTunes.

http://www.youtube.com/w/The-Postal-...reat%20heights

Kevin · Jan 18, 2006, 09:19 PM

Originally Posted by Leia's Left Bun

Still it is really sad that the same directors sell the same project to multiple clients.

But it's Apple copiiiiiiied!11

demibob · Jan 18, 2006, 09:26 PM

from watching the whole music video it doesnt look much like the apple add in any way except for the location.

khufuu · Jan 18, 2006, 09:39 PM

Um... people didn't pick up on the fact that this was a spoof of the original Intel ad? Wow.

Miniryu · Jan 18, 2006, 09:41 PM

Originally Posted by volcano

That's the "Such Great Heights" music video by The Postal Service! Blasphemy!

I knew that ad looked all too familiar when I saw it.

Sue 'em, Ben!

Did you read even an 8th of the postings here?

Kenneth · Jan 18, 2006, 09:56 PM

It doesn't matter.. it's all good.

volcano · Jan 18, 2006, 10:19 PM

Originally Posted by Miniryu

Did you read even an 8th of the postings here?

Actually, only about 1/5 - but good guess.

euchomai · Jan 19, 2006, 01:58 AM

Originally Posted by khufuu

Um... people didn't pick up on the fact that this was a spoof of the original Intel ad? Wow.

I thought it was a postal service ad.

- - e r i k - - · Jan 19, 2006, 07:07 AM

How utterly amusing that people still can't tell the difference between a music video from the BAND The Postal Service and an ad for the US Postal Service

- - e r i k - - · 07:20 AM

The wheel is turning, but the hamster is dead.