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You are here: MacNN Forums > Our Archives > General Archives > Delicious Monster > Wil Shipley: On the Creation and Maintenance of Hype

 
Wil Shipley: On the Creation and Maintenance of Hype
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cchris
Fresh-Faced Recruit
Join Date: Feb 2008
Status: Offline
Feb 12, 2008, 10:49 AM
 
If you haven't already seen this:

Delicious Library was released with excellent sales and fawning press (including a Wired piece), all with a marketing budget approaching zero.

Gearing up for Library 2, Wil offers up his advice on shipping hot software, getting the attention it deserves and perhaps even how to be a ladies man like he is.
Viddler.com - C4[1] Shipley: Monster Marketing - Uploaded by rentzsch
     
MikeShayne
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Join Date: Dec 2007
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Feb 12, 2008, 05:14 PM
 
I'd like to hear from Wil Shipley about what's it like to actually release software. "Uhhhh...... what?"
     
jmarte
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Join Date: Dec 2007
Location: Orland, FL
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Feb 12, 2008, 06:02 PM
 
Lol
     
CaptainHaddock
Grizzled Veteran
Join Date: Apr 2004
Location: Nagoya, Japan • 日本 名古屋市
Status: Offline
Feb 13, 2008, 01:52 AM
 
Dude, he drives a Lotus! Has he mentioned that yet?
     
KTM525
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Join Date: Jun 2006
Status: Offline
Feb 13, 2008, 09:04 AM
 
If he does, drive a Lotus, then i understand the delay of DL2 - its just too cool to drive the car ;-). Years ago i had a Super 7.
     
Tsurisuto
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Join Date: Nov 2007
Status: Offline
Feb 13, 2008, 06:25 PM
 
I loved that video. I actually sat down and watched the whole presentation. I have to say, Wil is as good as Steve (if not better) at entertaining the audience.
     
MikeShayne
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Join Date: Dec 2007
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Feb 13, 2008, 10:03 PM
 
How long ago was this presentation done? The way like nothing he tries works in his "demo" makes me think we'll be in double digits before this **** comes out.
     
Chuckit
Clinically Insane
Join Date: Oct 2001
Location: San Diego, CA, USA
Status: Offline
Feb 13, 2008, 10:36 PM
 
Originally Posted by MikeShayne View Post
How long ago was this presentation done? The way like nothing he tries works in his "demo" makes me think we'll be in double digits before this **** comes out.
It was the beginning of last August.
Chuck
___
"Instead of either 'multi-talented' or 'multitalented' use 'bisexual'."
     
 
   
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